Private Label Strategy
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Published: 2007
Total Pages: 292
ISBN-13: 9781422101674
DOWNLOAD EBOOKThe growth in private labels has huge implications for managers on both sides.
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Advances in National Brand and Private Label Marketing
Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
Published: 2020-05-13
Total Pages: 191
ISBN-13: 3030477649
DOWNLOAD EBOOKThis proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Improving Marketing Strategies for Private Label Products
Author: Arslan, Yusuf
Publisher: IGI Global
Published: 2019-09-20
Total Pages: 407
ISBN-13: 1799802590
DOWNLOAD EBOOKWith changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
Published: 2016-06-20
Total Pages: 656
ISBN-13: 1522502211
DOWNLOAD EBOOKAs the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Global Branding: Breakthroughs in Research and Practice
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2019-07-05
Total Pages: 998
ISBN-13: 1522592830
DOWNLOAD EBOOKTo survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
National Brands and Private Labels in Retailing
Author: Juan Carlos Gázquez-Abad
Publisher: Springer
Published: 2014-06-10
Total Pages: 190
ISBN-13: 3319071947
DOWNLOAD EBOOKThis book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Retail Disruptors
Author: Jan-Benedict Steenkamp
Publisher: Kogan Page Publishers
Published: 2018-10-03
Total Pages: 265
ISBN-13: 0749483482
DOWNLOAD EBOOKThe rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Meta-Analytic Procedures for Social Research
Author: Robert Rosenthal
Publisher: SAGE
Published: 1991-05
Total Pages: 172
ISBN-13: 9780803942462
DOWNLOAD EBOOKConsiders meta-analytic procedures (the quantitative summary of a research domain) in sufficient detail for readers either to carry them out for themselves, or evaluate the procedures when used by others and offers advice about the applicability of these techniques to specific research questions.
The Routledge Companion to Contemporary Brand Management
Author: Francesca Dall'Olmo Riley
Publisher: Routledge
Published: 2016-07-15
Total Pages: 818
ISBN-13: 1317751574
DOWNLOAD EBOOKThe amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Author: Musso, Fabio
Publisher: IGI Global
Published: 2019-10-11
Total Pages: 596
ISBN-13: 1799814130
DOWNLOAD EBOOKIn the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
