My Adventures in Marketing
Author: Philip Kotler
Publisher:
Published: 2017-06-30
Total Pages:
ISBN-13: 9780990576761
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Managing The Professional Service Firm
Author: David H. Maister
Publisher: Simon and Schuster
Published: 2012-12-11
Total Pages: 479
ISBN-13: 1471109658
DOWNLOAD EBOOKProfessional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
Published: 2010-07-16
Total Pages: 306
ISBN-13: 0470880686
DOWNLOAD EBOOKDrive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Guerrilla Marketing Job Escape Plan
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
Published: 2011-08-01
Total Pages: 207
ISBN-13: 161448015X
DOWNLOAD EBOOKEscape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.
Marketing for Scientists
Author: Marc J. Kuchner
Publisher: Island Press
Published: 2012-06-22
Total Pages: 248
ISBN-13: 1610911733
DOWNLOAD EBOOKIt's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Mao, Marx & the Market
Author: Dean LeBaron
Publisher: John Wiley & Sons
Published: 2002-10-01
Total Pages: 338
ISBN-13: 0471275034
DOWNLOAD EBOOKPraise for MAO, MARX & THE MARKET "This is a gripping tale from start to finish, an extraordinary adventure told by a brilliant and idealistic businessman confronted by political disloyalty and chicanery on an epic scale. LeBaron tells his story with a punch, but his basic instincts of morality and decency shine throughout." --Peter L. Bernstein, President, Peter L. Bernstein, Inc., author of The Power of Gold: The History of an Obsession "An insight-packed thriller summarizing a brilliant contrarian investor s adventures in the two great dramas of our era Russia and China; chock-full of pithy lessons relevant for investors and observers alike." --Graham Allison, Director, Robert and Renee Belfer Center for Science and International Affairs, John F. Kennedy School of Government, Harvard University "Dean LeBaron s book on his adventures in Russia and China is a fun read. I recommend it to anyone taking their first or second or third visit to either country for business or pleasure. LeBaron brings out the personal warmth of these countries in terms of their individuals, as well as the obvious complexities of dealing with them." --David Gill, Board Member of several companies involved with Russia, Retired International Finance Corporation Official "This is the fascinating story of Dean LeBaron in his quest to participate right from the start in the opening of China and Russia following the demise of their socialist/ communist regimes. It is the best account of what happened in the emerging market world in the nineties." --Marc Faber, Editor, The Gloom Boom & Doom Report,Managing Director, Marc Faber Limited "Adventure capitalist Dean LeBaron is the Indiana Jones of finance. Follow his escapades in emerging markets and get an insider s view of the birth of capitalism in Russia and China. You ll be amused, entertained, and instructed. Mao, Marx & the Market provides a fascinating insider s view of the creation of market economies with all their attendant travails. A must read." --Bill Miller, CFA, Chief Executive Officer, Legg Mason Funds Management, Inc.
Prove It before You Promote It
Author: Steve Cuno
Publisher: John Wiley & Sons
Published: 2008-11-17
Total Pages: 214
ISBN-13: 0470462604
DOWNLOAD EBOOKCombining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
The Fixer
Author: Bradley Tusk
Publisher: Penguin
Published: 2018-09-18
Total Pages: 259
ISBN-13: 0525536507
DOWNLOAD EBOOKThe famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.
Made by Hand
Author: Mark Frauenfelder
Publisher: Penguin
Published: 2011-10-25
Total Pages: 212
ISBN-13: 110156945X
DOWNLOAD EBOOKFrom his unique vantage point as editor-in-chief of MAKE magazine, the hub of the newly invigorated do-it-yourself movement, Mark Frauenfelder takes readers on an inspiring and surprising tour of the vibrant world of DIY. The Internet has brought together large communities of people who share ideas, tips, and blueprints for making everything from unmanned aerial vehicles to pedal- powered iPhone chargers to an automatic cat feeder jury-rigged from a VCR. DIY is a direct reflection of our basic human desire to invent and improve, long suppressed by the availability of cheap, mass-produced products that have drowned us in bland convenience and cultivated our most wasteful habits. Frauenfelder spent a year trying a variety of offbeat projects such as keeping chickens and bees, tricking out his espresso machine, whittling wooden spoons, making guitars out of cigar boxes, and doing citizen science with his daughters in the garage. His whole family found that DIY helped them take control of their lives, offering a path that was simple, direct, and clear. Working with their hands and minds helped them feel more engaged with the world around them. Frauenfelder also reveals how DIY is changing our culture for the better. He profiles fascinating "alpha makers" leading various DIY movements and grills them for their best tips and insights. Beginning his journey with hands as smooth as those of a typical geek, Frauenfelder offers a unique perspective on how earning a few calluses can be far more rewarding and satisfying than another trip to the mall.
How to Market a Book: Third Edition
Author:
Publisher:
Published:
Total Pages:
ISBN-13:
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