The Second Automobile Revolution

The Second Automobile Revolution

Author: M. Freyssenet

Publisher: Springer

Published: 2009-04-30

Total Pages: 484

ISBN-13: 023023691X

DOWNLOAD EBOOK

The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.


Ford and the Global Strategies of Multinationals

Ford and the Global Strategies of Multinationals

Author: Maria Isabel Studer Noguez

Publisher: Routledge

Published: 2003-08-27

Total Pages: 381

ISBN-13: 1134626339

DOWNLOAD EBOOK

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.