Author: Harry E. Cook

Publisher: Springer Science & Business Media

Published: 2007-08-28

Total Pages: 220

ISBN-13: 1846289653

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.