Air Pollution, the Automobile, and Public Health
Air Pollution, the Automobile, and Public Health

Author: Sponsored by The Health Effects Institute

Publisher: National Academies Press

Published: 1988-01-01

Total Pages: 703

ISBN-13: 0309037263

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"The combination of scientific and institutional integrity represented by this book is unusual. It should be a model for future endeavors to help quantify environmental risk as a basis for good decisionmaking." â€"William D. Ruckelshaus, from the foreword. This volume, prepared under the auspices of the Health Effects Institute, an independent research organization created and funded jointly by the Environmental Protection Agency and the automobile industry, brings together experts on atmospheric exposure and on the biological effects of toxic substances to examine what is knownâ€"and not knownâ€"about the human health risks of automotive emissions.

Bridge Engineering
Bridge Engineering

Author: Weiwei Lin

Publisher: Butterworth-Heinemann

Published: 2017-05-11

Total Pages: 294

ISBN-13: 0128044330

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Bridge Engineering: Classifications, Design Loading, and Analysis Methods begins with a clear and concise exposition of theory and practice of bridge engineering, design and planning, materials and construction, loads and load distribution, and deck systems. This is followed by chapters concerning applications for bridges, such as: Reinforced and Prestressed Concrete Bridges, Steel Bridges, Truss Bridges, Arch Bridges, Cable Stayed Bridges, Suspension Bridges, Bridge Piers, and Bridge Substructures. In addition, the book addresses issues commonly found in inspection, monitoring, repair, strengthening, and replacement of bridge structures. - Includes easy to understand explanations for bridge classifications, design loading, analysis methods, and construction - Provides an overview of international codes and standards - Covers structural features of different types of bridges, including beam bridges, arch bridges, truss bridges, suspension bridges, and cable-stayed bridges - Features step-by-step explanations of commonly used structural calculations along with worked out examples

Advertising and Promotion
Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

Published: 2021-01-27

Total Pages: 330

ISBN-13: 1529756146

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Infections of Leisure
Infections of Leisure

Author: David L. Schlossberg

Publisher: John Wiley & Sons

Published: 2020-07-24

Total Pages: 428

ISBN-13: 1555819230

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A day at the beach: delightful, restorative – and potentially dangerous. Leisure activities, from the mundane to the exotic, expose us to a growing list of pathogenic microbes, some new and many increasingly resistant to current therapies. Common pets, livestock, traveling, and cuisine all have the potential to cause illnesses that may be difficult to diagnose and treat. Engagingly written by a team of infectious disease specialists and edited by David Schlossberg, Infections of Leisure features 19 chapters focused on the infection risks associated with particular types of activities, including camping, playing sports, interacting with animals, receiving body modifications, and mountain climbing. This new edition includes vibrant, full-color images, recommended readings chosen by expert authors, and practical tips in each chapter. Useful for health care professionals, microbiologists, and infectious diseases specialists, the information in Infections of Leisure will support confident identification of leisure-associated infections and enable informed choices, as well as provide an understanding of the risks posed to human health by hobbies, exotic foods and travel.

Share This Too
Share This Too

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

Published: 2013-08-06

Total Pages: 341

ISBN-13: 1118676920

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The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.