Advertising and Promotion
Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

Published: 2021-01-27

Total Pages: 330

ISBN-13: 1529756146

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

How to Air Condition Your Hot Rod
How to Air Condition Your Hot Rod

Author: Jack Chisenhall

Publisher: Severn House Paperbacks

Published: 2013

Total Pages: 144

ISBN-13: 9781935828785

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A good how-to-book explains not just how to install, but how to understand the technology being installed. How To Air Condition Your Hot Rod, explains first; how air conditioning works, and then how to install an air conditioning unit in your hot rod or specialty vehicle.

Standard Catalog of Chevrolet, 1912-1990
Standard Catalog of Chevrolet, 1912-1990

Author: Pat Chappell

Publisher: Motorbooks International

Published: 1990

Total Pages: 480

ISBN-13: 9780873411417

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Readers will discover what it means to be a real Chevrolet expert with the new Standard Catalog of Chevrolet, 1912-1998. From the first Classic Six to roll off the line in late 1911 to today's sleek machines, Chevy enthusiasts will have the road to themselves with this revised look under the hood of Chevy. Hundreds of photographs depicting every Chevy ever made including 8 pages of full color -- an impressive first for the Standard Catalog Series -- makes this the perfect compliment to the VIN codes, production numbers, options available, factory prices and current values of collectible Chevys in up to 6 grades of condition provided in this valuable reference. With 8 years of new coverage and 25 percent more photos than our previous edition, every Chevy enthusiast must get their hands on the new 2nd edition of the Standard Catalog of Chevrolet, 1912-1998.

Chevrolet Police Cars, 1956-1996
Chevrolet Police Cars, 1956-1996

Author: Edwin J. Sanow

Publisher:

Published: 1997

Total Pages: 0

ISBN-13: 9780873414838

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Put out an APB for this fast-driving, crime-busting book on Chevy police cars. Arresting photos and complete coverage of models and options in all Chevrolet-produced law enforcement vehicles from the '56 Small Block V-8 to the '96 Caprice. Engine data, performance specs, and equipment options are covered in-depth.

Standard Catalog of American Cars 1976-1999
Standard Catalog of American Cars 1976-1999

Author: James M. Flammang

Publisher: Krause Publications

Published: 1999-12-01

Total Pages: 0

ISBN-13: 9780873417556

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You will find more than 2,500 photos and 16 pages of full-colour to accompany the complete listing of production figures, options, technical data, specifications, chassis information and significant historical facts surrounding American cars produced in the last 24 years. The famous 1-to-6 Vehicle Condition Grading Scale will help you to evaluate fair market prices for the cars you want to buy or sell. And you will use this book to recognise the "hot" cars of today that will be the collectibles of tomorrow. Features over 5,000 cars with over 20,000 prices.