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Author: Gunther R. Kress
Publisher: Taylor & Francis
Published: 2010
Total Pages: 234
ISBN-13: 0415320607
DOWNLOAD EBOOKGunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Author: John Bateman
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2017-04-10
Total Pages: 424
ISBN-13: 3110480042
DOWNLOAD EBOOKThis textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author: Janina Wildfeuer
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2019-11-18
Total Pages: 340
ISBN-13: 3110608693
DOWNLOAD EBOOKMultimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Author: Carey Jewitt
Publisher: Routledge
Published: 2016-03-22
Total Pages: 231
ISBN-13: 1317269780
DOWNLOAD EBOOKThis accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Author: Jennifer Rowsell
Publisher: Routledge
Published: 2013
Total Pages: 194
ISBN-13: 0415676231
DOWNLOAD EBOOKBeginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application of such information, this text brings the multiple modes together into an integrated theory of multimodality.
Author: Eija Ventola
Publisher: John Benjamins Publishing
Published: 2004-01-01
Total Pages: 260
ISBN-13: 9027232067
DOWNLOAD EBOOKThis volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
Author: Markus A. Höllerer
Publisher: Emerald Group Publishing
Published: 2017-12-06
Total Pages: 268
ISBN-13: 1787434508
DOWNLOAD EBOOKThis volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Janina Wildfeuer
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2019-11-18
Total Pages: 357
ISBN-13: 3110608057
DOWNLOAD EBOOKMultimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Author: Elise Seip Tønnessen
Publisher: Routledge
Published: 2018-09-21
Total Pages: 324
ISBN-13: 1351592750
DOWNLOAD EBOOKThis volume explores the relationship between aesthetics and traditional multimodal communication to show how all semiotic resources, not just those situated within fine arts, have an aesthetic function. Bringing together contributions from an interdisciplinary group of researchers, the book meditates on the role of aesthetics in a broader range of semiotic resources, including urban spaces, blogs, digital scrapbooks, children’s literature, music, and online learning environments. The result is a comprehensive collection of new perspectives on how communication and aesthetics enrich and complement one another when meaning is made with semiotic resources, making this key reading for students and scholars in multimodality, fine arts, education studies, and visual culture.
Author: Monica Boria
Publisher: Routledge
Published: 2019-10-17
Total Pages: 225
ISBN-13: 1000681440
DOWNLOAD EBOOKTranslation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.
