Multimedia and Interactive Digital TV
Author: Margherita Pagani
Publisher: IGI Global
Published: 2003-01-01
Total Pages: 259
ISBN-13: 1931777381
DOWNLOAD EBOOK"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."