Author: PRABHU TL

Publisher: NestFame Creations Pvt Ltd.

Published:

Total Pages: 41

ISBN-13:

A business strategy known as multilevel marketing (MLM) entails hierarchical, unpaid sales teams selling goods directly to customers while also hiring new firm sales representatives. Referral marketing and network marketing are other names for multilevel marketing. Existing MLM employees market and sell the company's goods to a network of potential consumers. They are frequently asked to recruit new employees to join the company's rising sales levels. A multilevel marketing company's organizational structure always includes a hierarchy of roles or levels that may be attained through effective sales or recruitment and are connected to prizes and promotions for the associates. A direct sales or B2C (business-to-consumer) company offers goods or services to lone sales representatives in multilevel marketing, who frequently operate as their own small business owners. Then, without a physical shop, these reps concentrate on selling a good or service directly to customers. Within the MLM organization, independent distributors serve as sales representatives, brand ambassadors, or micro-influencers. There may be only a few levels between the top executives and the newest members in an MLM company's structure, known as a flat hierarchy. An MLM company model may have responsibilities for the CEO, distributor, sales representative, sponsor, and recruiter. There is typically a compensation strategy in place. Every sales representative above the lowest level typically shares in the profits from sales made by those below them. In MLMs, salespeople are compensated with fixed commissions rather than hourly pay at all levels. The representatives' primary objective is finding new distributors, but they can also make money by promoting and selling the company's goods.