Marketing-Related Motives in Mergers & Acquisitions
Author: Denise Dahlhoff
Publisher: Springer Science & Business Media
Published: 2013-11-22
Total Pages: 197
ISBN-13: 3663107361
DOWNLOAD EBOOKPrompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.