This book charts the history and development of the small economy cars which emerged after the Second World War. Finances and raw materials were in short supply and these microcars, or 'bubble cars' as they became affectionately known, provided transport for thousands of impoverished motorists during that lean period in the middle of the twentieth century. These tint economy cars now have a significant place in motoring history. This book follows the microcar’s progress right up to the present day, with original color photographs.
Archival material, period ads and modern photos capture the successes and failures in the world of microcars marques from Europe, the U.S. and Australia.
The microcar, in some form, has always been an answer for the motorist with a lack of space and/or money. But although the microcar has its origins in the early years of the twentieth century, its golden era was the 1950s and 60s - the Age of the Bubblecar!In this fascinating book Malcolm Bobbitt traces the history of minimal motoring, from the forecars and cyclecars of the 1920s and 30s, through the bubblecar era, to microcars of our own time, including the fashionable MCC Smart.
During the middle of the twentieth century, a plethora of small economy cars – often quirky and bizarre – emerged to meet the needs of the cash-strapped motorist. This book charts the history and development of these microcars, from the lean period after the Second World War right up to the present day. Covering a wide range of vehicles, from the well-known models to the more obscure, and complemented throughout by colour photographs and period images, this a fascinating book on a little-known subject.
From the 1940s to the 1960s, the microcar posed a challenge to the large companies that mass-produced cars to uniform designs. The microcar was the opposite, produced by small entrepreneurial start-ups using quirky design concepts that offered motorists cheaper and more economical vehicles. This book is a beautifully illustrated history of the British microcar, from the early days of Bond and Reliant to the proliferation of micro marques during the 1950s and their demise during the 1960s. It explores many eccentric British concepts, comparing the cars to their influential European competitors, examining the social and economic reasons for the decline and disappearance of the microcar, but also saluting the signs of a microcar renaissance in the twenty-first century, this time from mainstream manufacturers.
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.
"Once a common sight in our towns and cities, microcars were ingenious solutions to the post war demand for economical and accessible motoring. Nowadays they are making a celebrated comeback with all of the big car manufacturers featuring at least one flagship small car, from DaimlerChrysler's Smart and BMW's Mini to Nissan's Micra. But what are the factors, now and then, that turned the microcar into a viable alternative to the 'normal' car? How have the aspirations and ideas behind the microcar changed over the decades? The cars themselves have undoubtedly undergone a radical transformation." "Whereas the current trend in small cars is led by environmental concerns, the first phase of the microcar phenomenon was determined by economic necessity: many manufacturers of planes, trains, and white goods had to re-invent themselves as producers of automobiles. The result was a proliferation of small, cheap and extraordinary looking three- and four-wheeled vehicles." "This book looks at the social and cultural conditions behind the rise, the fall and the ultimate resurrection of the small car, and features some of the most fascinating and best-loved examples. With the debate over transport, sustainability, congestion, fuel consumption, taxation and the environment high on the agenda, there has never been a better time than now to examine the role of the microcar."--BOOK JACKET.
We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.
We have been trying to make cars cleaner and more efficient, but has this really made them more sustainable? This book argues, within the context of sustainable consumption and production, that we should see the car as a natural system, subject to natu
Once a common sight on Britain's roads, few people today seem to have heard of the Bond Minicar not a diminutive, gadget laden conveyance for the fictional 007 character, but a popular, practical, motorcycle-engined, three-wheeler that in the post-war austerity period, gave tens of thousands of people affordable personal transport at a time when conventional vehicles were beyond the reach of the average household. Yet whilst the later, mostly imported, 'Bubble cars' have remained in the public eye, it is largely forgotten that the first of the postwar 'Microcars' to go into significant production was the British designed and built Bond. Equally enigmatic seems to be the designer of this vehicle, Lawrence 'Lawrie' Bond a prolific automotive design genius, with a penchant for weight-saving construction techniques. He was responsible for a wide range of two, three and four wheel vehicles; from ultra-lightweight motorcycles and scooters, such as the Minibyke, Lilliput and Gazelle, as well as his other Microcars the stylish Berkeley and perhaps less-than-pretty Opperman Unicar and finally to his later work, including the innovative, but troubled Bond 875 and styling the Equipe GT sportscar.Here the story is told in full, covering all Lawrie's innovative designs and the various vehicles that bore his name, all in prolifically illustrated detail, together with his passion for motor racing, which resulted in a number of technically acclaimed racing cars, some of which can still be seen competing is historic racing events today.
