NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
The death of Ernest Hemingway in 1961 ended one of the most original and influential careers in American literature. His works have been translated into every major language, and the Nobel Prize awarded to him in 1954 recognized his impact on contemporary writing. While many people are familiar with the public image of Hemingway and the legendary accounts of his life, few knew him as an intimate. With this collection of letters, presented for the first time as a Scribner Classic, a new Hemingway emerges. Ranging from 1917 to 1961, this generous selection of nearly six hundred letters is, in effect, both a self-portrait and an autobiography. In his own words, Hemingway candidly reveals himself to a wide variety of people: family, friends, enemies, editors, translators, and almost all the prominent writers of his day. In so doing he proves to be one of the most entertaining letter writers of all time. Carlos Baker has chosen letters that not only represent major turning points in Hemingway's career but also exhibit character, wit, and the writer's typical enthusiasm for hunting, fishing, drinking, and eating. A few are ingratiating, some downright truculent. Others present his views on writing and reading, criticize books by friend or foe, and discuss women, soldiers, politicians, and prizefighters. Perhaps more than anything, these letters show Hemingway's irrepressible humor, given far freer rein in his correspondence than in his books. An informal biography in letters, the product of forty-five years' living and writing, Ernest Hemingway: Selected Letters leaves an indelible impression of an extraordinary man. Ernest Hemingway was born in Oak Park, Illinois, in 1899. At seventeen he left home to join the Kansas City Star as a reporter, then volunteered to serve in the Red Cross during World War I. He was severely wounded at the Italian front and was awarded the Croce di Guerra. He moved to Paris in 1921, where he devoted himself to writing fiction, and where he fell in with the expatriate circle that included Gertrude Stein, F. Scott Fitzgerald, Ezra Pound, and Ford Madox Ford. His novels include The Sun Also Rises (1926), A Farewell to Arms (1929), To Have and Have Not (1937), For Whom the Bell Tolls (1940), and The Old Man and the Sea (1952). He was awarded the Nobel Prize for literature in 1954. He died in Ketchum, Idaho, on July 2, 1961.
"Gordon Parks's spectacular rise from poverty, personal hardships, and outright racism is astounding and inspiring." --from the foreword by Wing Young Huie
Presents a series of detailed photographs of snowflakes from different locations around the world, demonstrating how complex crytalline patterns form and emerge.
(Note-for-Note Keyboard Transcriptions). 23 songs transcribed exactly as you remmember them, including: Alley Cat (Bent Fabric) * Celestial Soda Pop (Ray Lynch) * Green Onions (Booker T. and the MG's) * The Happy Organ (Dave "Baby" Cortez) * The "In" Crowd (Ramsey Lewis) * Last Date (Mar-Keys) * Miami Vice (Jan Hammer) * Outa-Space (Billy Preston) * Popcorn (Hot Butter) * Red River Rock (Johnny& the Hurricanes) * Tubular Bells (Mike Oldfield) * and more.
A no nonsense guide for savvy vegetarians and those desiring great health. Master these simple, easy secrets-and have the health you always wanted! If you have been confused about what the best type of protein, sugar, fat, carbohydrate, supplement, water or cleanse, then this is the book for you.With this guide, discover the nutrition secrets that allow you to make the smartest choices for you and your family every time.
