Appeals in Modern Rhetoric

Appeals in Modern Rhetoric

Author: M. Jimmie Killingsworth

Publisher: SIU Press

Published: 2005-09-26

Total Pages: 194

ISBN-13: 9780809388264

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Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.


Fundamentals Of Good Writing - A Handbook Of Modern Rhetoric

Fundamentals Of Good Writing - A Handbook Of Modern Rhetoric

Author: Cleanth Brooks

Publisher: Read Books Ltd

Published: 2014-12-03

Total Pages: 395

ISBN-13: 1447495004

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There is no easy way to learn to write', is the opening line of this clear and effective guide for writers wishing to learn the basics of writing whether it is fiction, poetry, news articles or essays. This book including answers to some general problems faced by prospective writers, a section on the kinds of discourse you should wish to achieve and on the exposition. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.


Classical Rhetoric and Its Christian and Secular Tradition from Ancient to Modern Times

Classical Rhetoric and Its Christian and Secular Tradition from Ancient to Modern Times

Author: George A. Kennedy

Publisher: Univ of North Carolina Press

Published: 2003-07-11

Total Pages: 358

ISBN-13: 0807861138

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Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion. Now, George Kennedy offers a thoroughly revised and updated edition of Classical Rhetoric and Its Christian and Secular Tradition. From its development in ancient Greece and Rome, through its continuation and adaptation in Europe and America through the Middle Ages and Renaissance, to its enduring significance in the twentieth century, he traces the theory and practice of classical rhetoric through history. At each stage of the way, he demonstrates how new societies modified classical rhetoric to fit their needs. For this edition, Kennedy has updated the text and the bibliography to incorporate new scholarship; added sections relating to women orators and rhetoricians throughout history; and enlarged the discussion of rhetoric in America, Germany, and Spain. He has also included more information about historical and intellectual contexts to assist the reader in understanding the tradition of classical rhetoric.


Modern Occult Rhetoric

Modern Occult Rhetoric

Author: Joshua Gunn

Publisher: University of Alabama Press

Published: 2011-01-28

Total Pages: 372

ISBN-13: 0817356568

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A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.


Contemporary Perspectives on Rhetoric

Contemporary Perspectives on Rhetoric

Author: Sonja K. Foss

Publisher: Waveland Press

Published: 2014-04-04

Total Pages: 405

ISBN-13: 1478622156

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The anniversary edition marks thirty years of offering an indispensable review and analysis of thinkers who have exerted a profound influence on contemporary rhetorical theory: I. A. Richards, Ernesto Grassi, Chaïm Perelman and Lucie Olbrechts-Tyteca, Stephen Toulmin, Richard Weaver, Kenneth Burke, Jürgen Habermas, bell hooks, Jean Baudrillard, and Michel Foucault. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear, engaging, insightful, and highly accessible, serving as an excellent primer for reading the major works of these scholars. The critical commentary is carefully chosen to highlight implications and to place the theories within a broader rhetorical context. Each chapter ends with a complete bibliography of works by the theorists.


Robert Burton's Rhetoric

Robert Burton's Rhetoric

Author: Susan Wells

Publisher:

Published: 2021-06

Total Pages: 224

ISBN-13: 9780271084664

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Illustrates how Oxford scholar Robert Burton used the resources available to a seventeenth century academic: genres and languages, as well as academic disciplines such as medicine and rhetoric. Demonstrates how early modern practices of knowledge and persuasion can offer a model for transdisciplinary scholarship today.


Modern Rhetoric in Culture, Arts, and Media

Modern Rhetoric in Culture, Arts, and Media

Author: Joachim Knape

Publisher: Walter de Gruyter

Published: 2012-12-19

Total Pages: 318

ISBN-13: 3110292505

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The goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases in mind. With respect to this ancient tradition, there are numerous books that provide a historical overview of the field. There is also a wide array of introductory works and research contributions that deal with the practice of political rhetoric. On the other hand, only a few 20th century academics have attempted to theoretically rehabilitate rhetoric (after its decline as an academic discipline in Europe in the 18th and 19th centuries) and to give rhetorical theory a modern, new, and further reaching perspective. Two notable examples have been Kenneth Burke and Brian Vickers. The book begins with the assumption that rhetoric is not merely limited to linguistic action, but rather is present everywhere in the communicative world. Against this background, this work develops a modern theory of rhetoric, and demonstrates in twelve chapters how methodical rhetorical analysis can be done in selected practical fields of application (Literature, Music, Images, and Film).


Modern Rhetorical Criticism

Modern Rhetorical Criticism

Author: Roderick P Hart

Publisher: Routledge

Published: 2015-09-25

Total Pages: 385

ISBN-13: 1317346459

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A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style. The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, congressional debates, and traffic regulations, as well as literature. This long-awaited revision contains new coverage of mass media, feminist criticism, and European criticism.