Mobile Commerce Top 300
Author:
Publisher:
Published: 2011
Total Pages: 224
ISBN-13:
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Author: Tim Hayden
Publisher: Pearson Education
Published: 2014
Total Pages: 201
ISBN-13: 0789751542
DOWNLOAD EBOOKMore than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author: Huang, Wayne
Publisher: IGI Global
Published: 2007-09-30
Total Pages: 456
ISBN-13: 1599045605
DOWNLOAD EBOOKExplores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Author: Punita Duhan
Publisher: CRC Press
Published: 2019-03-04
Total Pages: 418
ISBN-13: 0429946821
DOWNLOAD EBOOKThis volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Author: Paul May
Publisher: Cambridge University Press
Published: 2001-04-19
Total Pages: 304
ISBN-13: 9780521797566
DOWNLOAD EBOOKThis book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
Author:
Publisher:
Published: 1907
Total Pages: 934
ISBN-13:
DOWNLOAD EBOOKAuthor: V.K. Jain & Hemlata
Publisher:
Published: 2001
Total Pages: 724
ISBN-13: 9788178840055
DOWNLOAD EBOOKAuthor: Management Association, Information Resources
Publisher: IGI Global
Published: 2017-06-19
Total Pages: 1584
ISBN-13: 1522526005
DOWNLOAD EBOOKIn the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: David Taniar
Publisher: IGI Global
Published: 2007
Total Pages: 586
ISBN-13:
DOWNLOAD EBOOKThe "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.