Brand Fans
Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

42 Today
42 Today

Author: MichaeL G Long

Publisher: NYU Press

Published: 2021-02-09

Total Pages: 263

ISBN-13: 1479805610

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Explores Jackie Robinson’s compelling and complicated legacy Before the United States Supreme Court ruled against segregation in public schools, and before Rosa Parks refused to surrender her bus seat in Montgomery, Alabama, Jackie Robinson walked onto the diamond on April 15, 1947, as first baseman for the Brooklyn Dodgers, making history as the first African American to integrate Major League Baseball in the twentieth century. Today a national icon, Robinson was a complicated man who navigated an even more complicated world that both celebrated and despised him. Many are familiar with Robinson as a baseball hero. Few, however, know of the inner turmoil that came with his historic status. Featuring piercing essays from a range of distinguished sportswriters, cultural critics, and scholars, this book explores Robinson’s perspectives and legacies on civil rights, sports, faith, youth, and nonviolence, while providing rare glimpses into the struggles and strength of one of the nation’s most athletically gifted and politically significant citizens. Featuring a foreword by celebrated directors and producers Ken Burns, Sarah Burns, and David McMahon, this volume recasts Jackie Robinson’s legacy and establishes how he set a precedent for future civil rights activism, from Black Lives Matter to Colin Kaepernick.

Creating Your Own Destiny
Creating Your Own Destiny

Author: Patrick Snow

Publisher: John Wiley & Sons

Published: 2010-04-26

Total Pages: 272

ISBN-13: 0470582022

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Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if their destiny is foreordained, while only about 10 percent believe in the capacity to change and act on it. Creating Your Own Destiny explains and demonstrates to the majority how to dream, plan, and execute a better future-despite the challenges of the economy and life circumstances. Based on time-honored principles, theories, and case studies Provides a Success Road Map for all those people who are seeking to achieve success but who aren't satisfied with their careers. Written in an easy and accessible tone by Patrick Snow, who has been dubbed "the Dean of Destiny" With the powerful and practical tools featured in this essential guide, you'll find yourself newly empowered and energized to achieve extraordinary results.

Idea Man
Idea Man

Author: Paul Allen

Publisher: Penguin UK

Published: 2012

Total Pages: 392

ISBN-13: 0241953715

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What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.

You Know Me Al
You Know Me Al

Author: Ring Lardner

Publisher: Courier Corporation

Published: 1995

Total Pages: 129

ISBN-13: 0486285138

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Fictional series of letters from a popular baseball hero to his friend. Humorous collection showcases Lardner as a satirical master at the peak of his form.

It's So Easy
It's So Easy

Author: Duff McKagan

Publisher: Simon and Schuster

Published: 2012-03-20

Total Pages: 369

ISBN-13: 1451606648

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Musician Duff McKagan shares details about his life and career, discussing the creation and rise of Guns n' Roses, his struggle with alcoholism and drug addiction, his path to sobriety, and more.

Dominican Baseball
Dominican Baseball

Author: Alan Klein

Publisher: Temple University Press

Published: 2014-03-14

Total Pages: 200

ISBN-13: 143991088X

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Alan Klein examines the history of Major League Baseball's presence and influence in the Dominican Republic, the development of the booming industry and academies, and the dependence on Dominican player developers, known as buscones. He also addresses issues of identity fraud and the use of performance-enhancing drugs as hopefuls seek to play professionally. Dominican Baseball charts the trajectory of the economic flows of this transnational exchange, and the pride Dominicans feel in their growing influence in the sport. Klein also uncovers the prejudice that prompts MLB to diminish Dominican claims on legitimacy.

User Modeling 2003
User Modeling 2003

Author: Peter Brusilovski

Publisher: Springer Science & Business Media

Published: 2003-06-05

Total Pages: 451

ISBN-13: 3540403817

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The refereed proceedings of the 9th International Conference on User Modeling, UM 2003, held in Johnstown, PA, USA in June 2003. The 20 revised full papers and 28 revised poster papers presented together with 12 abstracts were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on adaptive hypermedia, adaptive Web, natural language and dialogue, plan recognition, evaluation, emerging issues of user modeling, group modeling and cooperation, applications, student modeling, learning environments - natural language and paedagogy, and mobile and ubiquitous computing.

Suffer Strong
Suffer Strong

Author: Katherine Wolf

Publisher: Zondervan

Published: 2020-02-11

Total Pages: 224

ISBN-13: 031034459X

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Is it possible to embrace suffering as a privilege, rather than a punishment? Beloved authors Katherine and Jay Wolf offer readers the bold invitation to trust a known God with an unknown future, as well as practical insights into surviving anything by redefining how we think about everything. After miraculously surviving a near-fatal brainstem stroke at age 26, as told in their memoir, Hope Heals, life for Katherine and Jay Wolf changed forever - and so did the way they viewed God, the world, and themselves in it. There was no going back to normal after such a tragedy. Yet Katherine and Jay learned that suffering is not the end, but rather the beginning of a new story. In Suffer Strong, they invite us into this new story as they share universal lessons and helpful practices that will help us to: Recognize we are being equipped for an uncommon assignment, not cursed by our story. Transform our unmet expectations into brave anticipations. Disrupt the myth that joy can only be found in a pain-free life. Rewrite the narrative of hard circumstances by turning our definitions of suffering into declarations of strength. And, ultimately, thrive even in the lives we never imagined living.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace
The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author: Ben Ryan Shields

Publisher: McGraw-Hill Education

Published: 2006-07-14

Total Pages: 0

ISBN-13: 9780071454094

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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.