Mixed Methods Perspectives on Communication and Social Media Research
Mixed Methods Perspectives on Communication and Social Media Research

Author: Reynaldo Gacho Segumpan

Publisher: Taylor & Francis

Published: 2022-07-29

Total Pages: 281

ISBN-13: 1000618544

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Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

Mixed Methods Perspectives on Communication and Social Media Research
Mixed Methods Perspectives on Communication and Social Media Research

Author: Reynaldo Gacho Segumpan

Publisher: Taylor & Francis

Published: 2022-07-29

Total Pages: 309

ISBN-13: 1000618501

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Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

Mixed Methods Social Networks Research
Mixed Methods Social Networks Research

Author: Silvia Domínguez

Publisher: Cambridge University Press

Published: 2014-06-30

Total Pages: 407

ISBN-13: 1139992244

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This edited volume demonstrates the potential of mixed-methods designs for the research of social networks and the utilization of social networks for other research. Mixing methods applies to the combination and integration of qualitative and quantitative methods. In social network research, mixing methods also applies to the combination of structural and actor-oriented approaches. The volume provides readers with methodological concepts to guide mixed-methods network studies with precise research designs and methods to investigate social networks of various sorts. Each chapter describes the research design used and discusses the strengths of the methods for that particular field and for specific outcomes.

The SAGE Handbook of Social Media Research Methods
The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

Published: 2017-01-26

Total Pages: 709

ISBN-13: 1473987210

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

SAGE Handbook of Mixed Methods in Social & Behavioral Research
SAGE Handbook of Mixed Methods in Social & Behavioral Research

Author: Abbas Tashakkori

Publisher: SAGE

Published: 2010-06-21

Total Pages: 913

ISBN-13: 1412972663

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The Handbook of Mixed Methods in Social & Behavioral Research contains a gold mine of articles by leading scholars on what has come to be known as the third methodological movement in social research. Aimed at surveying the differing viewpoints and disciplinary approaches of mixed methods, this breakthrough book examines mixed methods from the research enterprise to paradigmatic issues to application. The book also discusses the strengths and weaknesses of mixed methods designs, and provides an array of specific examples in a variety of disciplines, from psychology to nursing. The book closes with a brief section on how to teach and perform collaborative research using a mixed methods research design. Written so that it can be used either as a pedagogical tool or as a reference for researchers, the book is rich in examples and includes a glossary, easy-to-follow diagrams, and tables to help readers become more familiar with the language and controversies in this evolving area.

Enhancing Qualitative and Mixed Methods Research with Technology
Enhancing Qualitative and Mixed Methods Research with Technology

Author: Hai-Jew, Shalin

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 689

ISBN-13: 1466664940

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In light of the expensive nature of quantitative research, such as experiments, researchers must seek other methods of understanding the world around them. As such, new qualitative methods are gaining ground in the modern research community. Enhancing Qualitative and Mixed Methods Research with Technology explores the integration of new digital tools into the research process. Including current information on data visualization, research design, information capture, as well as social media analysis, this publication serves as an ideal reference source for academicians, scientists, information specialists, business managers, and upper-level students involved in interdisciplinary research.

A Handbook of Media and Communication Research
A Handbook of Media and Communication Research

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2020-12-30

Total Pages: 522

ISBN-13: 1351029363

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Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: An overview of the interrelations between networked, mass, and interpersonal communication. A new chapter on digital methods. Three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research. Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions. This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.

Making Sense of Social Research Methodology
Making Sense of Social Research Methodology

Author: Pengfei Zhao

Publisher: SAGE Publications, Incorporated

Published: 2021-01-04

Total Pages: 497

ISBN-13: 1506378692

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Making Sense of Social Research Methodology: A Student and Practitioner Centered Approach introduces students to research methods by illuminating the underlying assumptions of social science inquiry. Authors Pengfei Zhao, Karen Ross, Peiwei Li, and Barbara Dennis show how research concepts are often an integral part of everyday life through illustrative common scenarios, like looking for a recipe or going on a job interview. The authors extrapolate from these personal but ubiquitous experiences to further explain concepts, like gathering data or social context, so students develop a deeper understanding of research and its applications outside of the classroom. Students from across the social sciences can take this new understanding into their own research, their professional lives, and their personal lives with a new sense of relevancy and urgency. This text is organized into clusters that center on major topics in social science research. The first cluster introduces concepts that are fundamental to all aspects and steps of the research process. These concepts include relationality, identity, ethics, epistemology, validity, and the sociopolitical context within which research occurs. The second and third clusters focus on data and inference. These clusters engage concretely with steps of the research process, including decisions about designing research, generating data, making inferences. Throughout the chapters, Pause and Reflect open-ended questions provide readers with the space for further inquiry into research concepts and how they apply to life. Research Scenario features in each chapter offer new perspectives on major research topics from leading and emerging voices in methods. Moving from this dialogic perspective to more actionable advice, You and Research features offer students concrete steps for engaging with research. Take your research into the world with Making Sense of Social Research Methodology: A Student and Practitioner Centered Approach.

Mixed Methods Social Network Analysis
Mixed Methods Social Network Analysis

Author: Dominik E. Froehlich

Publisher: Routledge

Published: 2019-12-09

Total Pages: 296

ISBN-13: 0429557043

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Mixed Methods Social Network Analysis brings together diverse perspectives from 42 international experts on how to design, implement, and evaluate mixed methods social network analysis (MMSNA). There is an increased recognition that social networks can be important catalysts for change and transformation. This edited book from leading experts in mixed methods and social network analysis describes how researchers can conceptualize, develop, mix, and intersect diverse approaches, concepts, and tools. In doing so, they can improve their understanding and insights into the complex change processes in social networks. Section 1 includes eight chapters that reflect on "Why should we do MMSNA?", providing a clear map of MMSNA research to date and why to consider MMSNA. In Section 2 the remaining 11 chapters are dedicated to the question "How do I do MMSNA?", illustrating how concentric circles, learning analytics, qualitative structured approaches, relational event modeling, and other approaches can empower researchers. This book shows that mixing qualitative and quantitative approaches to social network analysis can empower people to understand the complexities of change in networks and relations between people. It shows how mixed analysis can be applied to a wide range of data generated by diverse global communities: American school children, Belgian teachers, Dutch medical professionals, Finnish consultants, French school children, and Swedish right-wing social media users, amongst others. It will be of great interest to researchers and postgraduate students in education and social sciences and mixed methods scholars.

Mixed Methods Research
Mixed Methods Research

Author: Daphne Watkins

Publisher: Oxford University Press

Published: 2015-08-03

Total Pages: 216

ISBN-13: 0190297638

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Finally, a practical guide to mixed methods research has been written with health and human services professionals in mind. Watkins and Gioia review the fundamentals of mixed methods research designs and the general suppositions of mixed methods procedures, look critically at mixed method studies and models that have already been employed in social work, and reflect on the contributions of this work to the field. But what is most important is that they lead the reader through considerations for the application of the mixed methods research in social work settings. The chapters of this book are structured so that readers can (figuratively) walk through the mixed methods research process using nine steps. Chapters one, five, and six provide supplemental material meant to serve as grounding for chapters two, three, and four, which outline nine steps in the mixed methods research process, and specific to social work research. This is a short and practical guide not just for learning about mixed methods research, but also doing it.