Author: Cynthia M. Lont

Publisher:

Published: 1995

Total Pages: 436

ISBN-13:

This text examines women's roles and impact in newspapers, women's magazines, advertising, television entertainment, television news, film, rock music and music television. Each unit opens with a brief discussion of the history, portrayal, and employment of women in a specific medium, followed by three essays: a content analysis that quantifies the role(s) of women in that medium, a descriptive history of a specific woman or women's media group that has affected the medium and a critical essay that challenges readers to think about women and media in new and different ways. The text intertwines various perspectives throughout its chapters; women as news, women as newsmakers, and the portrayal of women to give an integrative approach to the study of women and media.