The visual overload of the last decade -- crashing type, unreadable text, in-your-face images -- is being replaced by simple, seamless design with a clean approach. Minimal Graphics offers a striking new collection of international graphic design work that uses the power of simplicity to get messages across. Filled with potent images and offering a wealth of minimal design solutions for color, type, images, packaging, and more -- this authoritative guide underscores the elegance of the "undesigned" approach.
Clients and consumers need designs they can quickly understand—designs that employ clear lines and shapes, clear images and text. In this manner, the work in Minimalist Graphics exemplifies easily readable, timeless designs from contemporary graphic designers who embrace minimalist principles for effective communication. With an introduction exploring the history and significance of minimalist design, Minimalist Graphics is organized into sections revealing a wealth of successful minimalist identity, publication, and printed design projects. Background information is provided for each design by the firm that created it, and a biography section reveals how each firm established itself. The result is a modern and highly inspirational book on a timeless design principle—that less is more and usually better!
Small Graphics is a reference guide providing insight and inspiration for designs where space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. Learn how to maximize the impact of the message in keeping with its size -- no matter how small. Includes design work and designer insights on projects including business cards, postcards, business accessories, and a few small but unexpected design projects of the top design talent from around the world.
Minimal Film is a book on film narrated through the visual magic of graphic design or a graphic design book told through the evocative magic of cinema. The goal of Minimal Film lies in representing the emotion of cinema through extreme synthesis and simplicity of forms. Plus there's colour, which makes each illustration visually stunning and effective. For example: a white circle resting on a blue field is enough to portray the ball Wilson from Cast Away , while two white triangles perfectly perpendicular to a red field suffice to evoke Dracula . From Game of Thrones to Breaking Bad , even TV series, which have been elected to "prime-time" for Hollywood productions, are visually represented in the book. Shortology is a direct language that can narrate anything through pictograms. This has allowed the author to see cinema from a different perspective, reinterpreting and reviewing it up to isolating its very essence. Exactly like the philosophy of Shortology, this publication is based on this notion: eliminating the superfluous and focusing on the essential. A book on emotions, on unforgettable traces cinema has left on our imagination as spectators and lovers of the seventh art.
Every aspect of graphic design is explored in over 600 color images. You'll see examples of annual reports, logos, package design, corporate identity, exhibit design, environmental graphics, and book and editorial design.
ISO Standards for Computer Graphics: The First Generation discusses the expected standards in the quality of computer graphics; the aspects and examples of said standards; and the materials from the standards being described. The book is divided into six parts. Part 1 covers topics such as the applicability of first-generation ISO standards; software architecture; application program interface, device interface, metafile, archive, and language binding standards; and the ISO and its related bodies. Part 2 deals with topics such as output primitives and attributes, coordinate systems, and storage mechanisms. The third part talks about language bindings, encodings, and formal specifications. The fourth part tackles validation and testing; conformance testing of graphic standards; and the registration of graphical items. The book also discusses the status and future direction of ISO standards for computer graphics; it also presents in the last part the bibliography of the included topics, glossary on related bodies, and the formal specification of a part of GKS. The text is recommended for computer engineers, IT experts, and graphic designers who would like to know the ISO standards for computer graphics and its implications in their practice.
"Fifty products from the winners of the Industrial Design Excellence Awards are deconstructed....Here are the latest products and the design heat that went into their creation"--Jacket.
Make your way from the Flatiron to Flatbush as an award-winning designer expertly captures New York City with minimalist art and unexpected wit. Minimal New York City playfully captures the essence of New York with clever pairs of sharp illustrations and cheeky commentary about the city. Historic context for each illustration is revealed in the back of the book, making it an informative experience for anyone who has ever walked through the bright lights of Times Square, paid $13 for an avocado toast, or indulged in Junior's Cheesecake on Flatbush. Minimal New York City is a celebration of what makes New York New York. As a lifelong resident of New York state who has spent nearly twenty-five years living on the Upper West Side of Manhattan, Michael Arndt has poured his wealth of insider knowledge into Minimal New York City, a graphic love letter dedicated to the place he calls home. His references run the gamut from visual similarities between Central Park and Brooklyn's parks to the ways in which Times Square has evolved from the '70s to today. His visual and verbal wit make the graphics of New York approachable for New Yorkers and Big Apple fanatics alike.
The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
