Congratulations! You are about to start on a journey that can take you in many directions and holds the potential to make you a confident, successful professional in cosmetology. As a cosmetologist, you will become a trusted professional, the person your clients rely on to provide them with ongoing service, enabling them to look and feel their best. You will become as personally involved in your clients' lives as their physicians or dentists are, and with study and practice, you can be as much in demand as a well-regarded medical provider. - Preface.
MILADY STANDARD ESTHETICS FUNDAMENTALS, 11E International Edition is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future.The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.
Milady has evolved for over 85 years to become what it is today, the cornerstone of beauty and wellness education. We are very excited and proud to announce the latest edition of Milady Standard Cosmetology, the most commonly used resource in cosmetology education. For decades since our first textbook published, it has been our commitment to provide students with the foundation in the principles and skills needed to master the science and art of cosmetology, and with this latest version that commitment has not waivered. For the new edition, celebrity stylist Ted Gibson served as Creative Director on the project. The result is a brilliant new design with over 750 new photos and a gorgeous layout, providing a visually stunning resource to engage today�s learner. We also recruited a team of twelve authors, made up of top professionals and educators in the industry, to provide the most current information on concepts and techniques. During our extensive peer review and development process, we were asked for a resource that placed emphasis on essential content needed for licensure success, and we feel confident that we delivered. Milady Standard Cosmetology will continue to be a source of education that students can count on, not only while in school, but throughout their careers.
Give yourself the edge you deserve with Milady Cosmetology, 14th edition, our best edition yet. This edition delivers a holistic cosmetology education that's inclusive of all clients and their unique needs. Develop the skills required to ace your state licensing exam and to launch a rewarding and successful career. An even bigger emphasis on diversity and inclusion With keen insights on all hair textures, skin types and genders, this new-and-improved content will better prepare beauty professionals to successfully serve all clients. A modern approach to learning Competency- based learning objectives are clear, defined and focus on what a student must demonstrate or perfect. Interactive content, including plenty of videos, will engage and educate in equal measure. New step-by-step procedures for current trends and popular styles Enjoy 21 procedures with revised steps and new imagery (making them more visual and intuitive). QR codes scattered throughout offer bonus content to help you learn even more. A whole new look + layout worthy of the leader in beauty education Gorgeous imagery and compelling videos thoroughly demonstrate techniques, build confidence, and will help you excel every step of the way.
Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for more than 64 years by changing to meet the evolving needs of students and the market. With this new edition, the changes are dramatic. The fresh new text layout, completely new and reorganized chapters, and all new photography and illustrations provide the open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. By changing to meet the needs of today's students and educators, the Standard remains the number-one choice for cosmetology programs throughout the United States, Canada, and the world.The new Standard is organized into six parts containing 26 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New chapters and content were decided upon after extensive research in the form of 600 surveys, two focus groups, and 36 in-depth reviews. With that as a starting point, Milady recruited 20 of the top experts in the field to contribute to the text, followed by a reworking of their material by a professional writer to ensure a uniform reading level throughout. Another three dozen reviewers were enlisted to evaluate the material, ensuring the accuracy and comprehensiveness of the content. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner.
