Mikey is a 9 year old who wants to start a business, but he doesn't know how. Mikey meets a magical briefcase name "Biz" that guides him through what it takes to start a business. Mikey learns how to write a business plan, marketing strategies, networking and much more. Mikey Learns about Business was written by 9 year old Mikey to help his peers learn about business basics.
Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency-or a lack of it-can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business.
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
WHY FEEL EMBARRASSED BY BUSINESS? Every American benefits every day from the phenomenal productivity of the free market, so why do so many people feel guilty or skeptical about our business system? In this passionately argued, eye-opening book, talk-radio star and bestselling author Michael Medved provides detailed and devastating rebuttals to the most widely circulated smears against capitalism. MYTH: Big business is bad, small business is good. TRUTH: Every big business began life as a small business, and every small business today yearns for enough success to become a big business tomorrow. For some products—like cars or electrical power—little companies can’t benefit their workers or customers as reliably as huge corporations. MYTH: Business executives are overpaid and corrupt. TRUTH: Top leaders will always command top dollar, and a company can’t limit executive pay without limiting its access to talent. Ferocious, long-term competition in the corporate world ultimately rewards focus and hard work, not short cuts and corruption. MYTH: You can count on better treatment from the government than from business. TRUTH: If a private company deals with you poorly, you can take your business elsewhere. But with the government’s power, you get only two choices: compliance or jail. Medved responds to business-bashing lies with the slashing wit, irrefutable facts, fascinating historical nuggets, illuminating anecdotes, and liberating clarity that made him one of the top-ten talk-radio hosts in the United States. This audacious and urgently needed book provides energy and inspiration for a beleaguered free-market system poised for its unstoppable comeback.
"... powerfully renders what it’s like to live life to the fullest." Publishers Weekly Starred Review My name is Mickey Rowe. I am an actor, a theatre director, a father, and a husband. I am also a man with autism. You think those things don’t go together? Let me show you that they do. Growing up, Mickey Rowe was told that he couldn’t enter the mainstream world. He was iced out by classmates and colleagues, infantilized by well-meaning theatre directors, barred from even earning a minimum wage. Why? Because he is autistic. Fearlessly Different: An Autistic Actor's Journey to Broadway's Biggest Stage is Mickey Rowe’s story of growing up autistic and pushing beyond the restrictions of a special education classroom to shine on the stage. As an autistic and legally blind person, living in a society designed by and for non-disabled people, it was always made clear to Mickey the many things he was apparently incapable of doing. But Mickey did them all anyway—and he succeeded because of, not in spite of, his autism. He became the first autistic actor to play the lead role in the play The Curious Incident of the Dog in the Night-Time, landed the title role in the play Amadeus, co-created the theatre/philanthropy company Arts on the Waterfront, and founded the National Disability Theatre. Mickey faced untold obstacles along the way, but his story ends in triumph. Many people feel they are locked out of the world of autism—that it’s impossible to even begin to understand. In Fearlessly Different, Mickey guides readers to that world while also helping those with autism to feel seen and understood. And he shows all people—autistic and non-autistic alike—that the things that make us different are often our biggest strengths.
Mike May spent his life crashing through. Blinded at age three, he defied expectations by breaking world records in downhill speed skiing, joining the CIA, and becoming a successful inventor, entrepreneur, and family man. He had never yearned for vision. Then, in 1999, a chance encounter brought startling news: a revolutionary stem cell transplant surgery could restore May’s vision. It would allow him to drive, to read, to see his children’s faces. But the procedure was filled with gambles, some of them deadly, others beyond May’s wildest dreams. Beautifully written and thrillingly told, Crashing Through is a journey of suspense, daring, romance, and insight into the mysteries of vision and the brain. Robert Kurson gives us a fascinating account of one man’s choice to explore what it means to see–and to truly live. Praise for the National Bestseller Crashing Through: “An incredible human story [told] in gripping fashion . . . a great read.” –Chicago Sun-Times “Inspiring.” –USA Today “[An] astonishing story . . . memorably told . . . May is remarkable. . . . Don’t be surprised if your own vision mists over now and then.” –Chicago Tribune “[A] moving account [of] an extraordinary character.” –People “Terrific . . . [a] genuinely fascinating account of the nature of human vision.” –The Washington Post “Kurson is a man with natural curiosity and one who can feel the excitement life has to offer. One of his great gifts is he makes you feel it, too.” –The Kansas City Star “Propulsive . . . a gripping adventure story.” –Entertainment Weekly NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE CHICAGO TRIBUNE
If you own a pizzeria, you know something most people don't: the pizza business is more cutthroat, stressful, and multifaceted than Wall Street. Every day is a constant struggle to manage overhead, attract loyal customers, stand out from the pack, and keep your employees motivated. Running a pizzeria is hard. But it doesn't have to be as hard as you think. Unsliced is THE resource for elevating your pizzeria-from managing staff to mindset, marketing, and everything in between. Industry leader Mike Bausch explains how to make your restaurant unique and in demand based on his twenty years of experience. You'll learn how to build systems that will help you boost your sales and keep your sanity. And you'll discover time-tested protocols that will protect you and your restaurant. It's hard not to get discouraged in this business. But with the right perspective, smart systems, and hard work, your restaurant can thrive.
It is often said that we live in an era of constant outrage, but we are definitely not the inventors of outrageousness. Let's be honest, human beings have always been appalling. Not everyone and not all the time, but our history is littered with those whose work and deeds have rendered them . . . reprehensible. Sometimes it's our most esteemed luminaries who behave the worst. What are we to make of Catherine the Great's extensive collection of pornographic furniture, Hans Christian Andersen's too-much-information diary and Karl Marx's epic pub crawls? Or hall-of-fame huckster William McCloundy, who in 1901 actually 'sold' the Brooklyn Bridge to an unsuspecting tourist, and the pharaoh who covered his slaves in honey to keep flies off his meal? Did you know about the royal ticklers of the House of Romanov, and the bizarre coronation rituals of early Irish kings? (Let's just say that eating a white horse wasn't the weirdest part of the ceremony.) So sit back and rest your conscience: there will be a host of scoundrels, bounders and reprobates, tales of lust and power aplenty, as we indulge in that sweet spot where history meets outrage, with just a bit of old-school TMZ thrown in for good measure.
In this book, Mikey explains how a young child with autism sees, hears, and feels the world around him in his school environment. Mikey is not just intended for educators; although, all teachers should read it to their classes. It is intended to educate adults as well as young children to increase their awareness and understanding of the child with autism. This book, and others to follow, was inspired by my vast experiences as a teacher working with children with autism.
Presents a guide for young readers on starting their own small business, discussing choosing the right business, finding customers, deciding what to charge, and using the Internet, and offering suggestions of sample businesses.
