Metaphor and Metonymy in Comparison and Contrast
Metaphor and Metonymy in Comparison and Contrast

Author: René Dirven

Publisher: Walter de Gruyter

Published: 2002

Total Pages: 630

ISBN-13: 9783110173734

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The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Metaphor and Metonymy in Comparison and Contrast
Metaphor and Metonymy in Comparison and Contrast

Author: René Dirven

Publisher: Walter de Gruyter

Published: 2003

Total Pages: 621

ISBN-13: 3110173743

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The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Metaphor and Metonymy in Comparison and Contrast
Metaphor and Metonymy in Comparison and Contrast

Author: René Dirven

Publisher: Walter de Gruyter

Published: 2009-09-24

Total Pages: 620

ISBN-13: 3110219190

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The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Metonymy and Metaphor in Grammar
Metonymy and Metaphor in Grammar

Author: Klaus-Uwe Panther

Publisher: John Benjamins Publishing

Published: 2009

Total Pages: 441

ISBN-13: 9027223793

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with the advent of Cognitive Linguistics, metonymy and metaphor are now recognized as being not only ornamental rhetorical tropes but fundamental figures of thought that shape, to a considerable extent, the conceptual structure of languages. The present volume goes even beyond this insight to propose that grammar itself is metonymical in nature (Langacker) and that conceptual metonymy and metaphor leave their imprints on lexicogrammatical structure.

Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor
Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor

Author: Francisco Gonzálvez-García

Publisher: John Benjamins Publishing

Published: 2013-10-30

Total Pages: 326

ISBN-13: 9027271178

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The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).

Multimodal Metaphor and Metonymy in Advertising
Multimodal Metaphor and Metonymy in Advertising

Author: Paula Pérez Sobrino

Publisher: John Benjamins Publishing Company

Published: 2017-12-15

Total Pages: 242

ISBN-13: 9027264678

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

The Ubiquity of Metaphor
The Ubiquity of Metaphor

Author: Wolf Paprotté

Publisher: John Benjamins Publishing

Published: 1985-01-01

Total Pages: 657

ISBN-13: 902723521X

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This volume brings together a number of articles representative of the present outlook on the importance of metaphors, and of the work done on metaphors in several domains of (psycho)linguistics. The first part of the volume deals with metaphor and the system of language. The second part offers papers on metaphor and language use. In the third part psychological and psycholinguistic aspects of metaphor are discussed.

Metaphor and Metonymy at the Crossroads
Metaphor and Metonymy at the Crossroads

Author: Antonio Barcelona

Publisher: Walter de Gruyter

Published: 2003

Total Pages: 372

ISBN-13: 9783110175561

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Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR

Metaphor, Metonymy and Lexicogenesis
Metaphor, Metonymy and Lexicogenesis

Author: Andrew Goatly

Publisher: John Benjamins Publishing Company

Published: 2024-11-15

Total Pages: 368

ISBN-13: 9027246521

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This book investigates the interaction between new English lexis and metaphor/metonymy – figures meticulously defined and contrasted in terms of similarity/contiguity. It advances three main hypotheses: (i) derived lexis is more likely to be figurative in meaning and usage than the bases from which it is derived; (ii) derivation obscures the figurative origins of this lexis to varying degrees depending on differing processing strategies; (iii) lexicalisation is determined by Relevance (in Sperber and Wilson’s sense) to the needs of a culture or its powerful interest groups, where culture, following Norman Fairclough, is characterised as an ensemble of recognised action/discourse genres. This volume is distinctive in exploring the relations between grammar and metonymy and providing numerous examples of metaphorical and metonymic lexis as it reflects society's changing needs and (contested) ideologies.