Mega-events and Urban Image Construction
Mega-events and Urban Image Construction

Author: Anne-Marie Broudehoux

Publisher: Taylor & Francis

Published: 2017-02-17

Total Pages: 173

ISBN-13: 1315393298

DOWNLOAD EBOOK

The focus of this book is the influence of mega-events in the transformation of image construction practices in their host cities. It uses the idea of urban image construction as a lens through which to examine the spectacles of mega-events, with chapters exploring different themes that compose the imagineering process. The physical and social dimensions of these spectacles are addressed, as is the emerging resistance to controversial initiatives. The book explores the unique conditions of mega-event hosting by employing a political-economy point of view and focusing the analytical lenses on Rio de Janeiro and Beijing, two recent Olympic host cities with immense social inequalities.

Mega-events and Urban Image Construction
Mega-events and Urban Image Construction

Author: Anne-Marie Broudehoux

Publisher: Routledge

Published: 2020-09-30

Total Pages: 162

ISBN-13: 9780367667948

DOWNLOAD EBOOK

While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such as the FIFA World Cup and the Olympic Games, which both embody some of society's deepest dreams and desires. The focus of this book is the image of cities. It is not only interested in the mechanisms of urban image construction but also in the politics of such a phenomenon, especially its social impacts in terms of representation and right to the city. The book investigates the complex power relationships that underscore the production of the urban landscape and the construction and diffusion of urban images, especially in the context of urban mega-events. It uses the notion of urban image construction as a lens through which to examine the mega-event spectacle, with chapters exploring the physical, social and political dimensions of the imagineering process as well as emerging resistance to controversial initiatives. Through an analysis of event-related urban construction efforts in Rio de Janeiro and Beijing, this book examines the effects of mega-events upon the construction of an exclusive vision of urbanity. It demonstrates how mega-events are increasingly utilized by local political and economic elites to reconfigure power relations, strengthen their hold upon the urban territory and exclude vulnerable population groups. The book thus offers a critical analysis of the practice of urban image construction, and will be of interest to those working in geography, urban studies, tourism, sport studies, development studies and politics.

Mega-events and Urban Image Construction
Mega-events and Urban Image Construction

Author: Anne-Marie Broudehoux

Publisher: Routledge

Published: 2017-02-17

Total Pages: 280

ISBN-13: 131539328X

DOWNLOAD EBOOK

While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such as the FIFA World Cup and the Olympic Games, which both embody some of society’s deepest dreams and desires. The focus of this book is the image of cities. It is not only interested in the mechanisms of urban image construction but also in the politics of such a phenomenon, especially its social impacts in terms of representation and right to the city. The book investigates the complex power relationships that underscore the production of the urban landscape and the construction and diffusion of urban images, especially in the context of urban mega-events. It uses the notion of urban image construction as a lens through which to examine the mega-event spectacle, with chapters exploring the physical, social and political dimensions of the imagineering process as well as emerging resistance to controversial initiatives. Through an analysis of event-related urban construction efforts in Rio de Janeiro and Beijing, this book examines the effects of mega-events upon the construction of an exclusive vision of urbanity. It demonstrates how mega-events are increasingly utilized by local political and economic elites to reconfigure power relations, strengthen their hold upon the urban territory and exclude vulnerable population groups. The book thus offers a critical analysis of the practice of urban image construction, and will be of interest to those working in geography, urban studies, tourism, sport studies, development studies and politics.

Mega-Events and Globalization
Mega-Events and Globalization

Author: Richard Gruneau

Publisher: Routledge

Published: 2015-10-05

Total Pages: 287

ISBN-13: 1317617355

DOWNLOAD EBOOK

Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations. This book provides a critical examination of the ambition for spectacle that has emerged across the East and Global South. The chapters explore the theoretical and conceptual issues associated with mega-events and new forms of globalization, from the critical political economy of mega-events in a changing world order to the contested social and economic legacies of mega-events and the widespread opposition that increasingly accompanies these events. The book also explores questions of urban development and governance, the role of new communications technologies in global economic expansion, the high security State, and the growing global influence of international non-governmental organizations. This book offers a rich collection of original theoretical contributions and global case studies from leading international scholars from the social sciences and humanities. It offers a fresh and unique interdisciplinary perspective that synthesizes cutting edge research on mega-events and urban spectacles while simultaneously contributing to a broader understanding of the dynamics of global capitalism and international political power in the early twenty first century.

Mega-Events
Mega-Events

Author: Graeme Evans

Publisher: Routledge

Published: 2019-09-17

Total Pages: 222

ISBN-13: 0429882092

DOWNLOAD EBOOK

This book brings together different perspectives of mega-event bidding, hosting and legacies. Their impact is considered through an international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area-based regeneration projects. From city-regions that have not been successful or withdrawn from mega-event selection, to contemporary Olympic, Football World Cup and Expo host cities whose legacy is still unfolding, to event sites whose legacy is now established, the global appeal of the mega-event is apparent from this collection. The book interrogates the mega-event phenomenon in ten countries, from North and South America, and Australia, to Western and Eastern Europe. Drawing on their historical evolution and antecedents, and following recurrent themes of urban regeneration and resistance, the book highlights the importance of major events and festivals to the creation and marketing of place through branding and regional growth In considering a range of mega-events critically and in different national and geopolitical contexts, the book will be of interest to policy and decision-makers at local, regional, national and international levels, and will be of particular interest to professionals, scholars and students working in planning, urban studies, sport and leisure studies, and in event and festival management.

Urban Events, Place Branding and Promotion
Urban Events, Place Branding and Promotion

Author: Waldemar Cudny

Publisher: Routledge

Published: 2019-10-01

Total Pages: 197

ISBN-13: 0429756216

DOWNLOAD EBOOK

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Mega-event Cities: Urban Legacies of Global Sports Events
Mega-event Cities: Urban Legacies of Global Sports Events

Author: Valerie Viehoff

Publisher: Routledge

Published: 2016-03-02

Total Pages: 314

ISBN-13: 1317097963

DOWNLOAD EBOOK

Mega-events represent an important moment in the life of a city, providing a useful lens through which we may analyse their cultural, social, political and economic development. In the wake of the International Olympic Committee’s (IOC’s) concerns about ’gigantism’ and wider public concerns about rising costs, it was imperative in the C21st to demonstrate the long term benefits that arose for the city and nations from hosting premier sporting events. ’London 2012’ was the first to integrate the concept of legacy from the moment a bid to host the Olympic and Paralympic Games was being considered. London proposed an ambitious programme of urban renewal for East London. Subsequent host city bids have adopted the ’legacy narrative’ and, as this book demonstrates, aligned this to major schemes of urban development and renewal. Bringing together scholars, practitioners and policy makers, this book focuses upon the legacies sought by cities that host major sports events. It analyses how governments, the IOC and others define and measure ’legacy’. It also focuses upon the challenges and opportunities facing future host cities of mega-events, looking at their aspirations and the intended impact upon their domestic and international development. It questions what the global shift in geographical location of mega-events means for sports development and the business of sport, what the attractions are for cities seeking to harness the hosting of a mega-event, and whether there may be longer term consequences for the bidding and hosting major sporting events in the wake of the widespread social unrest that accompanied the preparations in Brazil for hosting the FIFA World Cup (2014) and the summer Olympics (2016) and in Turkey, where there was significant opposition to bid for the 2020 summer Olympiad.

Planning and Managing Smaller Events
Planning and Managing Smaller Events

Author: Stefano Di Vita

Publisher: Routledge

Published: 2020-09-24

Total Pages: 168

ISBN-13: 0429561237

DOWNLOAD EBOOK

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces. Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.

Mega Events, Urban Transformations and Social Citizenship
Mega Events, Urban Transformations and Social Citizenship

Author: Naomi C. Hanakata

Publisher: Taylor & Francis

Published: 2022-07-26

Total Pages: 263

ISBN-13: 1000599574

DOWNLOAD EBOOK

This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship. With contributions from leading scholars in the field, the book presents innovative and multidimensional analyses of mega-events with an international selection of case studies. The work provides a grounded theorisation of mega-events in the first part and scrutinizes its practices and processes in the second. Each chapter explores mega-events as crucial drivers and accelerators of urban and citizenship transformations. Rather than just focusing on a staged momentum, this book takes stock of the ‘before’ and ‘after’ that these events imply for the urban condition. This book will be of interest to students and scholars in urban studies, human geography, economics, architecture, planning, sociology, political science. It will also appeal to professionals and policy makers engaged in the planning, hosting and management of mega-events.

The Palgrave Handbook of Olympic Studies
The Palgrave Handbook of Olympic Studies

Author: H. Lenskyj

Publisher: Springer

Published: 2012-04-11

Total Pages: 363

ISBN-13: 0230367461

DOWNLOAD EBOOK

A comprehensive, state-of-the-art reference collection, bringing together an authoritative and international line-up of scholars to examine key social and political issues related to the Olympics. An essential, 'one-stop' volume for a wide range of academics, students and researchers.