In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves "bronies." Brony Studies was born. Approaching the fandom from a perspective of clinical, social and experimental psychology, this study presents eight years of research, written for academics and fans alike. An understanding of the brony fan culture has broader application for other fan communities as well.
Beloved by young girls around the world, Hasbro's My Little Pony franchise has been mired in controversy since its debut in the early 1980s. Critics dismissed the cartoons as toy advertisements, and derided their embrace of femininity. The 2010 debut of the openly feminist My Little Pony: Friendship Is Magic renewed the backlash, as its broad appeal challenged entrenched notions about gendered entertainment. This first comprehensive study of My Little Pony explores the history and cultural significance of the franchise through Season 5 of Friendship Is Magic and the first three Equestria Girls films. The brand has continued to be on the receiving end of a sexist double standard regarding commercialism in children's entertainment, while masculine cartoons such as the Transformers have been spared similar criticism.
Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!
Everypony is sure to love the abridged, digital-only edition of The Official Guidebook! Inside they will find everything they need to know about the hit TV show, My Little Pony: Friendship is Magic. Character bios and a map of Equestria are just the beginning of this gorgeous book. Don't miss the complete lyrics to all the songs, a collection of Letters to Princess Celestia, and much much more! (Full episode guide excluded from abridged edition.)
Ever wonder what makes furries tick? Those weird and wonderful folks with their colorful ears, paws, and tails? The people who draw comics, watch cartoons, and write stories about walking, talking animals? Yeah, what’s that all about? Join the Furscience team as we take you on a journey through more than a decade worth of data on the furry fandom. Learn who they are, what they do, and why they do it. Dig into the myths that surround this misunderstood community and let the data do the talking. Whether you’re new to the community or a greymuzzle yourself, know a friend or family member who’s a furry, or simply curious about one of the most interesting fandoms on the planet, you’re sure to learn something new! Because it’s not just science—it’s Furscience!
'A celebration of human idiosyncrasy and of our talent for building shared meaning and solidarity out of the strangest material' – TLS Fans takes the reader on a journey through a constellation of fandoms, and along the way demonstrates some fundamental truths about the human condition. Fascinating and thought-provoking, Fans is a story of communities, of what happens to us when we interact with people who share our passions. The human brain is wired to reach out, and while our groupish tendencies can bring much strife (religious intolerance, racism, war, etc.), they are also the source of some of our greatest satisfactions. Fandoms offer much of the pleasure of tribalism with little of the harm: a feeling of belonging and of shared culture, a sense of meaning and purpose, improved mental well-being, reassurance that our most outlandish convictions will be taken seriously, and the freedom to try to emulate (and dress like) our hero. But acclaimed science writer Michael Bond shows that despite these benefits, the world of fandoms is not without its dark underside, from the “copycat effect” fuelling mass shootings to the delusions that can accompany the parasocial relationships that fans feel they have with their heroes. In Fans, Michael Bond draws on the work of social psychologists and anthropologists to understand how people behave in groups and why such groups have such a profound effect on human culture.
Drew Morris doesn’t just feel like an outsider in his football-crazed Texas town—he actually is. He sucks at sports, even though his dad is the high school football coach. And his supposed “teen growth spurt” has yet to be seen, so he’s sure his freshman year will be filled with seniors stuffing him in lockers. However, Drew is spared from the bullying he expects. Instead, a girl named Skye—who constantly dons horse ears and talks about My Little Pony—becomes everyone’s target. Drew feels bad for her, but he’s not about to stand up and take her place. At least not until he discovers what these My Little Ponies are all about. Babysitting his younger sister one night, Drew is forced to watch My Little Pony: Friendship Is Magic. Much to his surprise, he finds himself actually paying attention to the show . . . and maybe even wanting to watch another episode after his sister is in bed. As school drags on, lonely and boring, he keeps sneaking episodes on his tablet until he has watched every single one. Not only that, but he’s even started drawing the ponies in his spare time. He knows if anyone finds out how much he likes the show, he’ll be a dead man walking like Skye. As it becomes harder to keep his secret while he has to watch Skye get bullied for the one thing that has made him happy all year, Drew faces some important choices. Read about Drew’s search for friends and self-acceptance in My Little Brony. Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Rarity is excited to welcome her new apprentice, Charity, to Ponyville. Rarity is sure that the two of them will become best friends, bonding over their love of fashion and glamour. But after Charity dyes her mane and tail to look more like her mentor, and begins to copy the fashionista's every move, Rarity realizes this pony is a problem!
The International Anthropomorphic Research Project is a group of social scientists conducting research to gain a better understanding of the furry fandom. In the present book we present the main findings from a variety of studies, including more than 10,000 furry participants, over the past five years. The book seeks to answer questions often asked about furries, such as what is a furry? Do furries really think they're animals? Is it true that all furries where fursuits? Whether you've never heard of furries before or you've been a furry for decades, you're sure to learn something from this book.
