Media Franchising

Media Franchising

Author: Derek Johnson

Publisher: NYU Press

Published: 2013-03-22

Total Pages: 302

ISBN-13: 0814743471

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.


Anime's Media Mix

Anime's Media Mix

Author: Marc Steinberg

Publisher: U of Minnesota Press

Published: 2012

Total Pages: 337

ISBN-13: 081667549X

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Untangles the web of commodity, capitalism, and art that is anime


Franchise Era

Franchise Era

Author: Fleury James Fleury

Publisher: Edinburgh University Press

Published: 2019-04-01

Total Pages: 432

ISBN-13: 1474419240

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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.


Franchising Dreams

Franchising Dreams

Author: Peter M. Birkeland

Publisher: University of Chicago Press

Published: 2004-04

Total Pages: 564

ISBN-13: 9780226051918

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Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.


Engaging Consumers through Branded Entertainment and Convergent Media

Engaging Consumers through Branded Entertainment and Convergent Media

Author: Parreno, Jose Marti

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 374

ISBN-13: 1466683430

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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.


Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author: Hernández-Santaolalla, Víctor

Publisher: IGI Global

Published: 2020-04-24

Total Pages: 457

ISBN-13: 1799831205

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.


The Japanese Cinema Book

The Japanese Cinema Book

Author: Hideaki Fujiki

Publisher: Bloomsbury Publishing

Published: 2020-04-02

Total Pages: 625

ISBN-13: 1844576817

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The Japanese Cinema Book provides a new and comprehensive survey of one of the world's most fascinating and widely admired filmmaking regions. In terms of its historical coverage, broad thematic approach and the significant international range of its authors, it is the largest and most wide-ranging publication of its kind to date. Ranging from renowned directors such as Akira Kurosawa to neglected popular genres such as the film musical and encompassing topics such as ecology, spectatorship, home-movies, colonial history and relations with Hollywood and Europe, The Japanese Cinema Book presents a set of new, and often surprising, perspectives on Japanese film. With its plural range of interdisciplinary perspectives based on the expertise of established and emerging scholars and critics, The Japanese Cinema Book provides a groundbreaking picture of the different ways in which Japanese cinema may be understood as a local, regional, national, transnational and global phenomenon. The book's innovative structure combines general surveys of a particular historical topic or critical approach with various micro-level case studies. It argues there is no single fixed Japanese cinema, but instead a fluid and varied field of Japanese filmmaking cultures that continue to exist in a dynamic relationship with other cinemas, media and regions. The Japanese Cinema Book is divided into seven inter-related sections: · Theories and Approaches · * Institutions and Industry · * Film Style · * Genre · * Times and Spaces of Representation · * Social Contexts · * Flows and Interactions


Hollywood Remaking

Hollywood Remaking

Author: Kathleen Loock

Publisher: Univ of California Press

Published: 2024-04-02

Total Pages: 317

ISBN-13: 0520375777

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"From the inception of cinema to today's franchise era, remaking has always been a motor of ongoing textual production. Hollywood Remaking critically examines the persistent economic and cultural relevance of film remakes, series, sequels, crossovers, spin-offs, and prequels that emerge from the large-scale system of remaking actively shape how the film industry, cinema, and audiences imagine themselves as these movies constantly negotiate past and present, stability and change through a serial dynamic of repetition and variation. The book develops a theory of Hollywood remaking as an inherently dynamic practice situated between the film industry's economic logic and the cultural imaginary and analyzes how remaking has developed as a business practice in the United States, how it has been imagined, discursively constructed, and defined by networked stakeholders from production and reception contexts, how it has shaped cinematic aesthetics and cultural debates, and how it has fostered film-historical knowledge, promoted feelings of generational belonging among audiences, and become deeply enmeshed with constructions of the self"--


Street Smart Franchising

Street Smart Franchising

Author: Joe Mathews

Publisher: Entrepreneur Press

Published: 2011-05-01

Total Pages: 289

ISBN-13: 1613080239

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Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.