Launchpad for Media Essentials, Six Month Access
Launchpad for Media Essentials, Six Month Access

Author: Campbell

Publisher:

Published: 2017-12-22

Total Pages:

ISBN-13: 9781319077846

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Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party video clip and provide a related discussion question; links are included in LaunchPad LaunchPad video quizzes, where students can view a video directly on LaunchPad, respond to accompanying critical thinking questions, and have their answers recorded in the gradebook. We've included clips that offer students firsthand experience with important (and attention-grabbing) media texts, covering everything from groundbreaking films like 12 Years a Slave to streaming TV hits like Stranger Things, in addition to insightful interviews with media experts and newsmakers like Amy Goodman, Noam Chomsky, and Junot Diaz. LaunchPad includes video assignment tools, which allow instructors to add videos, create video assignments, use time-based comments for discussions, and assess video assignments using rubrics. LearningCurve, our adaptive quizzing system, gives students the personalized extra practice they need to master the concepts, freeing up time in class for meaningful, engaging discussions and activities that build from the basic knowledge in the book. Our brand new digital timeline feature will help students dive into the history of mass communication and see how one event or advancement led to the next. LaunchPad includes access to a digital version of the latest Media Career Guide, a practical, student-friendly guide to media jobs that features tips and career guidance for students considering a major in the media industries.

Media Essentials
Media Essentials

Author: Richard Campbell

Publisher: Macmillan Higher Education

Published: 2019-10-02

Total Pages: 1306

ISBN-13: 131926607X

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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Modern Occult Rhetoric
Modern Occult Rhetoric

Author: Joshua Gunn

Publisher: University of Alabama Press

Published: 2011-01-28

Total Pages: 372

ISBN-13: 0817356568

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A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

The Lean Startup
The Lean Startup

Author: Eric Ries

Publisher: Crown Currency

Published: 2011-09-13

Total Pages: 337

ISBN-13: 0307887898

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.