Media Essentials
Media Essentials

Author: Richard Campbell

Publisher: Macmillan Higher Education

Published: 2019-10-02

Total Pages: 1306

ISBN-13: 131926607X

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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Speak Up
Speak Up

Author: Douglas M. Fraleigh

Publisher: Macmillan

Published: 2011-01-04

Total Pages: 787

ISBN-13: 0312621884

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When was the last time you actually looked forward to reading a textbook? With "Speak Up", thousands of students have been doing just that -- getting more out of their speech courses and having fun while doing it. It's a different kind of textbook, combining great writing and examples with more than 500 hand-drawn illustrations that bring speechmaking to life. It's all designed to help you ace the course and prepare you to speak effectively on campus, on the job, and beyond. -- From publisher's description.

Real Communication
Real Communication

Author: Dan O'Hair

Publisher: Macmillan

Published: 2012-01-16

Total Pages: 641

ISBN-13: 0312644205

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Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.

Scientific American: Presenting Psychology
Scientific American: Presenting Psychology

Author: Deborah Licht

Publisher: Macmillan Higher Education

Published: 2021-09-02

Total Pages: 2489

ISBN-13: 1319424945

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Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.

Biology for a Changing World
Biology for a Changing World

Author: Michele Shuster

Publisher: Macmillan Higher Education

Published: 2014-03-07

Total Pages: 606

ISBN-13: 1464161704

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From the groundbreaking partnership of W. H. Freeman and Scientific American comes this one-of-a-kind introduction to the science of biology and its impact on the way we live. In Biology for a Changing World, two experienced educators and a science journalist explore the core ideas of biology through a series of chapters written and illustrated in the style of a Scientific American article. Chapters don’t just feature compelling stories of real people—each chapter is a newsworthy story that serves as a context for covering the standard curriculum for the non-majors biology course. Updated throughout, the new edition offers new stories, additional physiology chapters, a new electronic Instructor's Guide, and new pedagogy.