Media Essentials
Media Essentials

Author: Richard Campbell

Publisher: Macmillan Higher Education

Published: 2019-09-16

Total Pages: 1226

ISBN-13: 131926607X

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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Reflect & Relate
Reflect & Relate

Author: Steven McCornack

Publisher: Macmillan Higher Education

Published: 2018-10-17

Total Pages: 1248

ISBN-13: 1319103502

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In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.

Invitation to the Life Span
Invitation to the Life Span

Author: Kathleen Stassen Berger

Publisher: Worth Publishers

Published: 2013-04-05

Total Pages: 0

ISBN-13: 9781429283526

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Edition after edition, Kathleen Stassen Berger’s bestselling textbooks connect all kinds of students to current state of developmental psychology, in an engaging, accessible, culturally inclusive way. Berger’s Invitation to the Life Span does this in just 15 concise chapters, in a presentation that meets the challenges of exploring the breadth of the life span in a single term. The new edition of Invitation to the Life Span incorporates a wide range of new research, especially in fast-moving areas such as brain development and psychopathology, while taking advantage of innovative new tools for media-centered teaching and learning. But throughout, as always, the signature voice of Kathleen Berger ties it all together, with relatable explanations of scientific content, wide ranging cultural examples, and skill-building tools for sharper observation and critical thinking.

Experiencing the Lifespan
Experiencing the Lifespan

Author: Janet Belsky

Publisher: Macmillan

Published: 2009-10-23

Total Pages: 591

ISBN-13: 1429219505

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This book explores the lifespan by combining research with a practicing psychologist's understanding of human development from infancy to old age.

Media Research Techniques
Media Research Techniques

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1998-05-05

Total Pages: 188

ISBN-13: 9780761915379

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Scientific American: Presenting Psychology
Scientific American: Presenting Psychology

Author: Deborah Licht

Publisher: Macmillan Higher Education

Published: 2021-10-27

Total Pages: 2489

ISBN-13: 1319424945

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Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.

Biochemistry: A Short Course
Biochemistry: A Short Course

Author: John L. Tymoczko

Publisher: Macmillan Higher Education

Published: 2019-01-08

Total Pages: 2910

ISBN-13: 1319234372

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Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. The focus of the 4th edition has been around: Integrated Text and Media with the NEW SaplingPlus Paired for the first time with SaplingPlus, the most innovative digital solution for biochemistry students. Media-rich resources have been developed to support students’ ability to visualize and understand individual and complex biochemistry concepts. Built-in assessments and interactive tools help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Tools and Resources for Active Learning A number of new features are designed to help instructors create a more active environment in the classroom. Tools and resources are provided within the text, SaplingPlus and instructor resources. Extensive Problem-Solving Tools A variety of end of chapter problems promote understanding of single concept and multi-concept problems. Built-in assessments help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Unique case studies and new Think/Pair/Share Problems help provide application and relevance, as well as a vehicle for active learning.

Embedded Systems Architecture
Embedded Systems Architecture

Author: Tammy Noergaard

Publisher: Newnes

Published: 2012-12-31

Total Pages: 670

ISBN-13: 0123821975

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Embedded Systems Architecture is a practical and technical guide to understanding the components that make up an embedded system's architecture. This book is perfect for those starting out as technical professionals such as engineers, programmers and designers of embedded systems; and also for students of computer science, computer engineering and electrical engineering. It gives a much-needed 'big picture' for recently graduated engineers grappling with understanding the design of real-world systems for the first time, and provides professionals with a systems-level picture of the key elements that can go into an embedded design, providing a firm foundation on which to build their skills. - Real-world approach to the fundamentals, as well as the design and architecture process, makes this book a popular reference for the daunted or the inexperienced: if in doubt, the answer is in here! - Fully updated with new coverage of FPGAs, testing, middleware and the latest programming techniques in C, plus complete source code and sample code, reference designs and tools online make this the complete package - Visit the companion web site at http://booksite.elsevier.com/9780123821966/ for source code, design examples, data sheets and more - A true introductory book, provides a comprehensive get up and running reference for those new to the field, and updating skills: assumes no prior knowledge beyond undergrad level electrical engineering - Addresses the needs of practicing engineers, enabling it to get to the point more directly, and cover more ground. Covers hardware, software and middleware in a single volume - Includes a library of design examples and design tools, plus a complete set of source code and embedded systems design tutorial materials from companion website

Technical Communication
Technical Communication

Author: Mike Markel

Publisher: Macmillan

Published: 2009-02-03

Total Pages: 804

ISBN-13: 9780312485979

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Comprehensive and truly accessible, Technical Communication guides students through planning, drafting, and designing the documents that will matter in their professional lives. Known for his student-friendly voice and eye for technology trends, Mike Markel addresses the realities of the digital workplace through fresh samples and cases, practical writing advice, and a companion Web site — TechComm Web — that continues to set the standard with content developed and maintained by the author. The text is also available in a convenient, affordable e-book format.