Measuring the Return from Australian Tourism Marketing Investment in Asia
Author: Nadarajamuthali Kulendran
Publisher:
Published: 2008
Total Pages: 14
ISBN-13: 9781920965952
DOWNLOAD EBOOKTourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis. This title is also available for FREE download at www.crctourism.com.au