Grinding It Out
Author: Ray Kroc
Publisher: Macmillan
Published: 2016-08-02
Total Pages: 221
ISBN-13: 1250127505
DOWNLOAD EBOOKOriginally published in 1977 by Contemporary Books.
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Global Competitive Strategy
Author: Daniel F. Spulber
Publisher: Cambridge University Press
Published: 2007-07-02
Total Pages: 305
ISBN-13: 1139467115
DOWNLOAD EBOOKGlobalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Managing Supply Chain And Logistics: Competitive Strategy For A Sustainable Future
Author: Ling Li
Publisher: World Scientific Publishing Company
Published: 2014-07-18
Total Pages: 432
ISBN-13: 9814602442
DOWNLOAD EBOOKManaging Supply Chain and Logistics: Competitive Strategy for a Sustainable Future explores practical ways of investing in a sustainable future through real-world cases which demonstrate various supply chain management strategies and tactics. By applying viable value creation strategies, operational models, decision-making techniques, and information technology, the author provides in-depth analyses of new initiatives such as collaborative planning, forecasting, and replenishment (CPFR); demonstrates competitive approaches to managing flows of material, information and fund in supply chain; and illustrates creative methods to apply data science and business intelligence. This book also promotes cross-functional decision-making, problem solving skills and offers a feasible approach to managing a volatile business. Readers will find this book a valuable resource to solve supply chain management practical problems with a sustainable future in mind.
Modern Competitive Strategy
Author: Gordon Walker
Publisher: McGraw-Hill Companies
Published: 2007
Total Pages: 368
ISBN-13:
DOWNLOAD EBOOKModern Competitive Strategy, 2e, by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
McDonald’s Competitive Strategy
Author: Angela Amor
Publisher: GRIN Verlag
Published: 2014-02-24
Total Pages: 12
ISBN-13: 3656601194
DOWNLOAD EBOOKSeminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: A, University of South Australia, language: English, abstract: McDonald created a global advisory council which is entrusted with the duty of providing recommendations on nutrition. McDonald’s has spearheaded a program to introduce healthy food for some customers. Customers can select hamburgers or salads depending upon their needs and requirements. Additionally, apples can be selected for children when parents purchase Happy Meals. McDonald’s products are filled with nutritional information which offers better choices and autonomy to customers. McDonald’s aggressive business strategy is based upon the premise that its restaurants should be located at strategic locations. Burger King’s management is dynamic because it always seeks to utilize the power of new media as a means of ensuring that organizational targets are attained in an effectual manner. Burger King has strived to harness the power of social media to launch new products, track customer feedback, and respond to complaints. Burger King is also successful because of its innovative products like its Whopper. French Toast Sticks, Caesar salads, veggie burgers, and others are examples of innovative products that are offered to customer segments. Burger King has always had a limited menu but it has focused on niche markets. The development of a comprehensive supply chain management system means that KFC can control the power of its suppliers. It trains suppliers so that the adequate standards of hygiene and safety can be maintained. Additionally, it has a monitoring and auditing mechanism to ensure that suppliers comply with the organizational standards and requirements. KFC’s training program for its workforce is based upon imparting technical, managerial, and communication skills.
The Discipline of Market Leaders
Author: Michael Treacy
Publisher: Basic Books
Published: 2007-03-20
Total Pages: 175
ISBN-13: 0465003974
DOWNLOAD EBOOKThe classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-11
Total Pages: 246
ISBN-13: 0429700407
DOWNLOAD EBOOKThis book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
Published: 2013
Total Pages: 274
ISBN-13: 142218739X
DOWNLOAD EBOOKExplains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Performance Excellence in Marketing, Sales and Pricing
Author: Marc Helmold
Publisher: Springer Nature
Published: 2022-09-06
Total Pages: 286
ISBN-13: 3031100972
DOWNLOAD EBOOKThe increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Big Mac
Author: Maxwell Boas
Publisher: Signet Book
Published: 1977
Total Pages: 185
ISBN-13: 9780451625502
DOWNLOAD EBOOKChronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc
