Mbusiness: The Strategic Implications of Mobile Communications
Mbusiness: The Strategic Implications of Mobile Communications

Author: Stuart Barnes

Publisher: Routledge

Published: 2012-05-04

Total Pages: 262

ISBN-13: 1136378820

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MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments. MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Author: Lee, In

Publisher: IGI Global

Published: 2012-07-31

Total Pages: 449

ISBN-13: 1466619406

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As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Enterprise Mobility
Enterprise Mobility

Author: Rahul C. Basole

Publisher: IOS Press

Published: 2008

Total Pages: 282

ISBN-13: 9781586039059

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Previously published in the journal 'Information knowledge systems management' 7, 1-2 (2008), ISSN 1389-1995.

Unwired Business: Cases in Mobile Business
Unwired Business: Cases in Mobile Business

Author: Barnes, Stuart J.

Publisher: IGI Global

Published: 2005-11-30

Total Pages: 296

ISBN-13: 1591406668

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"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.

M-Business
M-Business

Author: Stuart Barnes

Publisher: Routledge

Published: 2003

Total Pages: 262

ISBN-13: 0750656239

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Examine the impacts of wireless information technologies on modern business and organization. Using a combination of recent theory and eveidence, it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new opportunities afforded by the mobile paradigm. This book explores the important strategic, managerial and technological issues that follow in the wake of an organization deciding to embrace mobile business models.

Mobile Commerce
Mobile Commerce

Author: Brian Ernest Mennecke

Publisher: IGI Global

Published: 2003-01-01

Total Pages: 368

ISBN-13: 9781931777827

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"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

Mobile Computing and Wireless Communications
Mobile Computing and Wireless Communications

Author: Amjad Umar

Publisher: nge solutions, inc

Published: 2004

Total Pages: 716

ISBN-13: 9780975918203

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This book, suitable for IS/IT courses and self study, presents a comprehensive coverage of the technical as well as business/management aspects of mobile computing and wireless communications. Instead of one narrow topic, this classroom tested book covers the major building blocks (mobile applications, mobile computing platforms, wireless networks, architectures, security, and management) of mobile computing and wireless communications. Numerous real-life case studies and examples highlight the key points. The book starts with a discussion of m-business and m-government initiatives and examines mobile computing applications such as mobile messaging, m-commerce, M-CRM, M-portals, M-SCM, mobile agents, and sensor applications. The role of wireless Internet and Mobile IP is explained and the mobile computing platforms are analyzed with a discussion of wireless middleware, wireless gateways, mobile application servers, WAP, i-mode, J2ME, BREW, Mobile Internet Toolkit, and Mobile Web Services. The wireless networks are discussed at length with a review of wireless communication principles, wireless LANs with emphasis on 802.11 LANs, Bluetooth, wireless sensor networks, UWB (Ultra Wideband), cellular networks ranging from 1G to 5G, wireless local loops, FSO (Free Space Optics), satellites communications, and deep space networks. The book concludes with a review of the architectural, security, and management/support issues and their role in building, deploying and managing wireless systems in modern settings.

Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products
Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products

Author: Szopa, Anna

Publisher: IGI Global

Published: 2015-09-21

Total Pages: 338

ISBN-13: 1466684887

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In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC’s Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.