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Author: Yann Gourvennec
Publisher:
Published: 2014
Total Pages: 302
ISBN-13: 9782367780214
DOWNLOAD EBOOKMaîtriser marketing numérique comme un patron partir de 2014 , on peut supposer que la quasi-totalité des entreprises du monde est pratique marketing numérique d'une manière ou d'une autre . Cependant , le marketing numérique reste un mystère pour beaucoup dans le monde des affaires.
Author: Alvin Aw
Publisher: Partridge Publishing Singapore
Published: 2019-07-29
Total Pages: 238
ISBN-13: 154375208X
DOWNLOAD EBOOKDigital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.
Author: Eric Taylor
Publisher: John Wiley & Sons
Published: 2011-05-04
Total Pages: 143
ISBN-13: 9781118061749
DOWNLOAD EBOOKThe best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
Author: Jennifer R Glass
Publisher: Independently Published
Published: 2023-12-28
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKIt's the Bottom Line That Matters: Instantly Generate Leads Online with Digital Marketing Tired of spinning your wheels with marketing strategies that don't deliver? It's time to get serious about generating leads and growing your small business--and this book is your roadmap to success. Packed with actionable advice and no-nonsense tactics, this guide cuts through the clutter and shows you how to harness the power of digital marketing to reach more customers and boost your bottom line. Inside, you'll discover: Proven strategies to instantly generate leads across multiple channels, including PPC, social media, email, and more. Step-by-step instructions for creating and executing effective campaigns that drive results. Insider secrets from an experienced marketer who has helped countless small businesses thrive online. Practical tips and templates to make implementation easy, even if you're a complete beginner. Stop wasting time and money on marketing that doesn't work. Grab your copy of It's the Bottom Line That Matters and start generating leads today!
Author: N.D NGWANA
Publisher: ND Ngwana Bible Foundation
Published: 2023-07-24
Total Pages: 36
ISBN-13:
DOWNLOAD EBOOKBoost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.
Author: Michael Cohn
Publisher:
Published: 2017-04-21
Total Pages: 212
ISBN-13: 9781521098189
DOWNLOAD EBOOKMastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Author: KOMAL. SHARMA
Publisher:
Published: 2018-03-16
Total Pages: 190
ISBN-13: 9781980575221
DOWNLOAD EBOOKWhat we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.
Author: Donovan Garett
Publisher: Donovan Garett Media Co.
Published: 2024-04-01
Total Pages: 139
ISBN-13: 1963267044
DOWNLOAD EBOOKIn "Serve Like A Boss," author Donovan Garett presents a comprehensive guide to revolutionizing your business through customer-centric principles. This transformative book is divided into two sections, each offering invaluable insights and actionable strategies to create a thriving customer-centric culture within your organization. Understanding The Customer-Centric Business Model The first section, "Understanding The Customer-Centric Business Model," lays the foundation for building meaningful relationships with your customers. Through thought-provoking chapters such as "The Technology Paradox" and "Develop a Customer-Centric Mindset," readers are challenged to rethink traditional approaches to customer service and embrace a holistic view of customer satisfaction. Creating a Customer-Centric Culture In the second section, "Creating a Customer-Centric Culture," readers are guided through the process of cultivating a workplace culture that prioritizes customers' needs and expectations. From "Training Your Employees to be Customer-Centric" to "Managing Resistance & Creating a Culture of Innovation," each chapter provides practical strategies for aligning every aspect of your organization with the goal of delivering exceptional customer experiences. Why Choose “Serve Like A Boss”? - In-Depth Analysis: "Serve Like A Boss" offers an in-depth analysis of the challenges and opportunities inherent in adopting a customer-centric approach, providing readers with the knowledge and tools they need to succeed in today's competitive marketplace. - Real-World Examples: Drawing on real-world examples and case studies, this book illustrates the transformative power of customer-centricity and inspires readers to apply these principles to their own businesses. - Actionable Advice: With actionable advice and step-by-step guidance, "Serve Like A Boss" invites readers to take concrete steps to build lasting relationships with their customers and achieve sustainable success. Whether you're a seasoned business leader or a budding entrepreneur, "Serve Like A Boss" is an indispensable resource for anyone committed to putting customers at the heart of their business strategy. Table of Contents: SECTION 1: Understanding The Customer-Centric Business Model Chapter 1: The Technology Paradox Chapter 2: Develop a Customer-Centric Mindset Chapter 3: View Profitability Through the Lens of Customer Service Chapter 4: Understand Your Ideal Customer Chapter 5: Leverage Buyer Personas and Customer Feedback SECTION 2: Creating a Customer-Centric Culture Chapter 6: Why is Good Help So Hard To Find? Chapter 7: Train Your Employees to be Customer-Centric Chapter 8: Customer-Centric Leadership and Culture Chapter 9: Manage Resistance & Create a Culture of Innovation Chapter 10: Build a Legacy of Customer-Centricity TOPICS COVERED: Customer-Centric Business Model, Human Interaction, Personalized Experiences, Customer Service, Brand Reputation, Brand Advocacy, Ideal Customer, Buyer Personas, Customer Feedback, Customer-Centric Culture, Employee Training, Leadership Influence, Innovation, Resistance to Change, Long-Term Vision, Business Success, Legacy Building, Exceptional Customer Service, Competitive Marketplace, Entrepreneurship, Business Communication
Author: Jason Weaver
Publisher: McGraw Hill Professional
Published: 2013-02-22
Total Pages: 221
ISBN-13: 007180188X
DOWNLOAD EBOOKA COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques
Author: Ethan Clarke
Publisher: Independently Published
Published: 2024-01-18
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKOverview of the book "Successfully mastering digital marketing" The book "Mastering Digital Marketing Successfully" offers a comprehensive guide for anyone who wants to improve their marketing strategies in the digital world. This book explains the basics of digital marketing and presents various techniques and strategies to succeed in online marketing. From search engine optimization and search engine marketing to social media marketing and email marketing, all important aspects of digital marketing are covered. The book includes practical tips, case studies and current trends to help readers achieve their marketing goals. Contents of the book The book is divided into eight chapters covering all the key areas of digital marketing. The first chapter provides an introduction to digital marketing, followed by the basics of digital marketing in the second chapter. Chapters three to six cover specific topics such as search engine optimization, search engine marketing, social media marketing and content marketing. The seventh chapter is dedicated to email marketing and newsletters, while the eighth chapter covers mobile marketing and app marketing. Each chapter contains detailed information, practical examples and tips for implementation. Target group of the book The book is aimed at marketing professionals, entrepreneurs and anyone who wants to expand their knowledge of digital marketing. It is suitable for both beginners and advanced users and provides a comprehensive overview of the various aspects of digital marketing. Whether you want to optimize your website, improve your social media presence or create effective email campaigns, this book will provide you with the knowledge and practical tips you need to succeed in digital marketing.
