Mass Communication

Mass Communication

Author: Ralph E. Hanson

Publisher: SAGE Publications

Published: 2016-10-20

Total Pages: 1297

ISBN-13: 150635856X

DOWNLOAD EBOOK

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.


A History of Mass Communication

A History of Mass Communication

Author: Irving Fang

Publisher: Taylor & Francis

Published: 1997-02-27

Total Pages: 315

ISBN-13: 1136046828

DOWNLOAD EBOOK

This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.


Refiguring Mass Communication

Refiguring Mass Communication

Author: Peter Simonson

Publisher: University of Illinois Press

Published: 2010

Total Pages: 282

ISBN-13: 0252077059

DOWNLOAD EBOOK

This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.


Practical R for Mass Communication and Journalism

Practical R for Mass Communication and Journalism

Author: Sharon Machlis

Publisher: CRC Press

Published: 2018-12-21

Total Pages: 372

ISBN-13: 0429681755

DOWNLOAD EBOOK

Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. This book has a companion website with code, links to additional resources, and searchable tables by function and task. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of Computerworld, InfoWorld, PC World and Macworld, among others) and a frequent speaker at data journalism and R conferences.


Applied Mass Communication Theory

Applied Mass Communication Theory

Author: Jack Rosenberry

Publisher: Routledge

Published: 2021-09-30

Total Pages: 310

ISBN-13: 1000453588

DOWNLOAD EBOOK

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362


Essentials of Mass Communication Theory

Essentials of Mass Communication Theory

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1995-07-05

Total Pages: 226

ISBN-13: 9780803973572

DOWNLOAD EBOOK

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound


Media & Culture

Media & Culture

Author: Richard Campbell

Publisher: Bedford Books

Published: 2002

Total Pages: 613

ISBN-13: 9780312390709

DOWNLOAD EBOOK

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.


Anthropology & Mass Communication

Anthropology & Mass Communication

Author: Mark Allen Peterson

Publisher: Berghahn Books

Published: 2005

Total Pages: 340

ISBN-13: 9781571812780

DOWNLOAD EBOOK

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.


Mass Communication Theories

Mass Communication Theories

Author: Melvin L. DeFleur

Publisher: Routledge

Published: 2016-01-08

Total Pages: 609

ISBN-13: 1317346572

DOWNLOAD EBOOK

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.


The Dynamics of Mass Communication

The Dynamics of Mass Communication

Author: Joseph R. Dominick

Publisher:

Published: 1996

Total Pages: 628

ISBN-13:

DOWNLOAD EBOOK

An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.