The essential resource from Martha Stewart, with expert advice and lessons on gardening and making the most of your spectacular blooms Martha Stewart's lifelong love of flowers began at a young age, as she dug in and planted alongside her father in their family garden, growing healthy, beautiful blooms, every year. The indispensable lessons she learned then--and those she has since picked up from master gardeners--form the best practices she applies to her voluminous flower gardens today. For the first time, she compiles the wisdom of a lifetime spent gardening into a practical yet inspired book. Learn how and when to plant, nurture, and at the perfect time, cut from your garden. With lush blooms in hand, discover how to build stunning arrangements. Accompanied by beautiful photographs of displays in Martha's home, bursting with ideas, and covering every step from seed to vase, Martha's Flowers is a must-have handbook for flower gardeners and enthusiasts of all skill levels.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Studying Korean for business or travel? Learn the fun and easy way with this practical guide that teaches the basics of the Korean language and culture Korean For Dummies is a no-nonsense guide to Korean culture and the basics of Korean language. Pick up basic phrases and commonly used words so that you can converse with Koreans in both business and personal situations. You'll learn Korean for everyday life and task-specific expressions for Korean on the go. In addition, you’ll discover important and fascinating aspects of Korean culture. This handy guide won't burden you with lists of grammar rules; just look up the phrases and cultural phrases you need or read through the whole book for a general overview. You'll be able to place material in a daily context with cultural tidbits, phonetic spelling of Korean words, and the recorded Korean dialogues on the accompanying CD. Chapter-based exercises will jog your memory and reinforce everything you learn (answers are provided in an appendix). Find out how to: Use basic phrases and words correctly Converse intelligently about Korean culture Do business with a Korean company Say task-specific expressions Pronounce Korean words Put material in a real-world context Make a good first impression with Koreans This book has four top ten lists to help you learn even more about Korean culture and language: Tips for learning Korean quickly Phrases that will help make you sound Korean Expressions that Koreans like to use Things to avoid doing in Korea or around a Korean This practical guide includes an appendix on Korean verbs, a Korean-English mini-dictionary, and a list of what’s on the CD. Get your copy of Korean For Dummies to begin speaking basic Korean and understanding the fundamentals of Korean culture.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
The J. Paul Getty Museum Journal has been published annually since 1974. It contains scholarly articles and shorter notes pertaining to objects in the Museum’s seven curatorial departments: Antiquities, Manuscripts, Paintings, Drawings, Decorative Arts, Sculpture and Works of Art, and Photographs. The Journal includes an illustrated checklist of the Museum’s acquisitions for the previous year, a staff listing, and a statement by the Museum’s director outlining the year’s most important activities. Volume 21 of the J. Paul Getty Museum Journal includes articles by John Walsh, Barbara C. Anderson, Ariel Herrmann, Jill Finsten, Lynn F. Jacobs, And Peter J. Holliday.
From acclaimed journalist Walter Shapiro, the true life story of how his great-uncle—a Jewish vaudeville impresario and exuberant con man—managed to cheat Hitler’s agents in the run-up to WWII. All his life, journalist Walter Shapiro assumed that the outlandish stories about his great-uncle Freeman were exaggerated family lore; some cockamamie Jewish revenge fantasies dreamt up to entertain the kids and venerate their larger-than-life relative. Only when he started researching Freeman Bernstein’s life did he realize that his family was actually holding back—the man had enough stories, vocations, and IOUs to fill a dozen lifetimes. Freeman was many people: a vaudeville manager, boxing promoter, stock swindler, card shark and self-proclaimed “Jade King of China.” But his greatest title, perhaps the only man who can claim such infamy, was as The Man Who Hustled Hitler. A cross between The Night They Raided Minsky’s and Guys and Dolls, Freeman Bernstein’s life was itself an old New York sideshow extravaganza, one that Shapiro expertly stages in Hustling Hitler. From a ragtag childhood in Troy, New York, Shapiro follows his great-uncle’s ever-crooked trajectory through show business, from his early schemes on the burlesque circuit to marrying his star performer, May Ward, and producing silent films—released only in Philadelphia. Of course, all of Freeman’s cons and schemes were simply a prelude to February 18, 1937, the day he was arrested by the LAPD outside of Mae West’s apartment in Hollywood. The charge? Grand larceny—for cheating Adolf Hitler and the Nazi government. In the capstone of his slippery career, Freeman had promised to ship thirty-five tons of embargoed Canadian nickel to the Führer; when the cargo arrived, the Germans found only huge, useless quantities of scrap metal and tin. It was a blow to their economy and war preparations—and Hitler did not take the bait-and-switch lightly. Told with cinematic verve and hilarious perspective, Hustling Hitler is Shapiro’s incredible investigation into the man behind the myth. By reconstructing his great-uncle’s remarkable career, Shapiro has transformed Freeman Bernstein from a barely there footnote in history to the larger-than-life, eternal hustler who forever changed it.
Profit Without Honor: White-Collar Crime and the Looting of America seeks to elucidate a very broad subject: white-collar crime. How broad? Its domain stretches from the small price-gouging merchant to the huge price-fixing cartel. It can breed in an antiseptic hospital or a toxic dump. It is at home on Main Street, Wall Street, Madison Avenue, and countless other addresses - including, at times, 1600 Pennsylvania Avenue.
This waterproof log book is the perfect place for recording your work in the garden. Use this journal throughout the seasons, from building catalog wish lists early in the year, to noting the first signs of spring, to recording what vegetable crops you planted and their yield, to organizing yourself for bulb planting in fall, to, finally, putting the garden to bed for the winter. A five year grid at the beginning of each month offers space to note annual garden cycles over time, and journal entry pages are lined for notes or graphed for diagramming plantings. Whether you tend a window box, a cutting garden, or many raised vegetable beds, this is the perfect write-in companion to your gardening. This weatherproof five-year log book includes the following features: -Sturdy waterproof cover to protect pages from rain and muddy soil -Lined pages and gridded paper for plotting beds -Five years of 12-month bloom and harvest grids for recording what you planted and when -Authoritative appendices on composting, pruning, pest and disease control, and container gardening -Useful reminders by season on fertilizing, mulching, and transplanting -Space for listing your favorite sources and suppliers.
