An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
A towering figure in modern nursing, Rogers (1914-94) died during the final preparation of this collection of writings by and about her. They cover her role in the development of nursing science, the influences that shaped her life, education and research, professional and political issues, her Science of Unitary Human Beings, her ideas about nursing in space, and salutes to her on her 75th birthday. Annotation copyright by Book News, Inc., Portland, OR
Aufsatzsammlung zur Entwicklung der Idee und Theorie "Science of Unitary Human Beings" von Martha Rogers und zur Weiterentwicklung und praktischen Anwendung dieser Theorie in der Krankenpflege und in Studien.
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Noted nursing scholars explore the historical and contemporary theories that are the foundation of nursing practice today. The 5th Edition, continues to meet the needs of today’s students with an expanded focus on the middle range theories and practice models that link theory to clinical practice. You’ll explore the role of these theories in the real-world to see how they guide nursing practice.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Be inspired by the timeless insights of the woman who created the foundations of modern nursing, with Florence Nightingale’s Notes On Nursing, the 160th Anniversary Edition. Supported by essays from modern-day nurses, this still-relevant work offers concise, on-the-ground experience and breakthrough insights into the crucial elements of patient care. Each chapter brings to life Nightingale’s determination to advance the healthcare system of her time, empowering modern nursing professionals, educators, and students of all levels to establish their own crucial findings and innovations.
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.
DIVWill heiress Lucinda Bishop learn the meaning of true love and forgiveness on the Oklahoma plains?/divDIV /divDIVIn 1896, after her parents’ deaths, seventeen-year-old heiress Lucinda Bishop is sent to Oklahoma to live with her aunt and uncle. But Oklahoma ranch life brings her more than she bargained for when she meets ranch hand Jake Starnes, a drifter who is running from his past. As her friendship with Jake grows, Lucinda faces emotions she’s never before experienced./divDIV /divAs Jake learns more about God’s love for him, he realizes he must face his past and the consequences of his actions, even if it means he will lose the one girl he loves. Will he be able to get his life together before someone else claims her hand…or even her life?
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.
