For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
So your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions. Oh no. She can’t be serious. These things are scams! Thousands of men across the country are in the same boat. They hear their wives talk about a new “opportunity” and immediately launch into all the reasons why network marketing doesn’t work, how nobody makes real money, and how most people quit the business within a year. Instead of encouraging their wives’ excitement and enthusiasm, many husbands pour a bucket of cold water on their dreams. In She’s Selling What?! Tim Farrant opens up about his wife’s start and epic rise in network marketing and his own journey from shock and skepticism to understanding and support as he set aside his ego and figured out how to support his wife as she built a business that changed their family forever. As you follow along, you will: Discover how to overcome your initial skepticism and take a good, honest look at your wife’s network-marketing business. Identify your family’s big win that will make all her hard work worthwhile. Understand how her compensation plan works, how to maximize it to make the most money possible. See where you fit into her business and how you can make an exponential impact on her success. Find answers to the most common questions husbands have about network marketing. Learn when you should speak up—and when you should shut up. Embrace your role as her number-one fan. Realize that her business can be the best thing that ever happened to your family. We owe it to our wives to set aside our initial skepticism and preconceived notions about network marketing and dig deep into the issue that matters most: how we can become the supportive, encouraging husbands—and teammates—our hard-working wives deserve.
For business owners, entrepreneurs, and other professionals that are looking for a hands-on, companion piece to MARRIED TO MARKETING by B. Zachary Bennett, this workbook is designed to help develop a very personal, in-depth understanding of the marketing process and the relative business commitment as it applies to your specific business. This is the same workbook that Mr. Bennett uses with his one-on-one, business-coaching clients in leading them through developing their brand, strategy, and communication tools. As a supplemental resource, this workbook walks you through the processes and questions shared in M2M in a way that is specific for you and your own business. Guided Processes Expanded Discussion Checklists Schedules Results Tracking Thought Provoking Questions Brand Development Strategic Planning Message Development And Much More...
There was a time when the phrase "American family" conjured up a single, specific image: a breadwinner dad, a homemaker mom, and their 2.5 kids living comfortable lives in a middle-class suburb. Today, that image has been shattered, due in part to skyrocketing divorce rates, single parenthood, and increased out-of-wedlock births. But whether it is conservatives bewailing the wages of moral decline and women's liberation, or progressives celebrating the result of women's greater freedom and changing sexual mores, most Americans fail to identify the root factor driving the changes: economic inequality that is remaking the American family along class lines. In Marriage Markets, June Carbone and Naomi Cahn examine how macroeconomic forces are transforming our most intimate and important spheres, and how working class and lower income families have paid the highest price. Just like health, education, and seemingly every other advantage in life, a stable two-parent home has become a luxury that only the well-off can afford. The best educated and most prosperous have the most stable families, while working class families have seen the greatest increase in relationship instability. Why is this so? The book provides the answer: greater economic inequality has profoundly changed marriage markets, the way men and women match up when they search for a life partner. It has produced a larger group of high-income men than women; written off the men at the bottom because of chronic unemployment, incarceration, and substance abuse; and left a larger group of women with a smaller group of comparable men in the middle. The failure to see marriage as a market affected by supply and demand has obscured any meaningful analysis of the way that societal changes influence culture. Only policies that redress the balance between men and women through greater access to education, stable employment, and opportunities for social mobility can produce a culture that encourages commitment and investment in family life. A rigorous and enlightening account of why American families have changed so much in recent decades, Marriage Markets cuts through the ideological and moralistic rhetoric that drives our current debate. It offers critically needed solutions for a problem that will haunt America for generations to come.
Danchak presents an interactive coaching toolbox of relationship information, personal assessments, checklists, questions and coachable moments based on the Married Love Plan. The tools are designed to help identify behaviors in order to create and maintain a robust, intimate, and emotionally connected lifelong trusting relationship.
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Exotic dancer Ceazia Deveareux has grown accustomed to the luxurious lifestyle she was living before the death of her boyfriend, Vegas Jackson. Even though she was the one who caused his death, Ceazia feels no guilt. She believes she still deserves to have the finest of everything, and she's determined to get it. Vegas's brother Snake is patiently waiting for the day that he can avenge his brother's death. The only problem is that he has a fascination with strippers, and the sexy Ceazia might prove to be more than he can resist. In this follow-up to her hit novel A Ganster's Girl, Chunichi delivers more of her trademark style. Married to the Game is a fast-paced tale of sex, betrayal, and murder.
'"Where you staying?" the Bedouin asked. "Why you not stay with me tonight - in my cave?"' Thus begins Marguerite van Geldermalsen's story of how a New Zealand-born nurse came to be married to Mohammad Abdallah Othman, a Bedouin souvenir-seller from the ancient city of Petra in Jordan. It was 1978 and she and a friend were travelling through the Middle East when Marguerite met the charismatic Mohammad who convinced her that he was the man for her. A life with Mohammad meant moving into his ancient cave and learning to love the regular tasks of baking shrak bread on an open fire and collecting water from the spring. And as Marguerite feels herself becoming part of the Bedouin community, she is thankful for the twist in fate that has led her to this contented life. Marguerite's light-hearted and guileless observations of the people she comes to love are as heart-warming as they are valuable, charting Bedouin traditions now lost to the modern world.
In this captivating dual narrative novel, a modern-day woman finds inspiration in hidden notes left by her home’s previous owner, a quintessential 1950s housewife. As she discovers remarkable parallels between this woman’s life and her own, it causes her to question the foundation of her own relationship with her husband--and what it means to be a wife fighting for her place in a patriarchal society. When Alice Hale leaves a career in publicity to become a writer and follows her husband to the New York suburbs, she is unaccustomed to filling her days alone in a big, empty house. But when she finds a vintage cookbook buried in a box in the old home's basement, she becomes captivated by the cookbook’s previous owner--1950s housewife Nellie Murdoch. As Alice cooks her way through the past, she realizes that within the cookbook’s pages Nellie left clues about her life--including a mysterious series of unsent letters penned to her mother. Soon Alice learns that while baked Alaska and meatloaf five ways may seem harmless, Nellie's secrets may have been anything but. When Alice uncovers a more sinister--even dangerous--side to Nellie’s marriage, and has become increasingly dissatisfied with the mounting pressures in her own relationship, she begins to take control of her life and protect herself with a few secrets of her own.
