A staunch neoclassical economist, Rosen drew inspiration from Adam Smith's Wealth of Nations, particularly his theory of compensating wage differentials, which Rosen felt was central to all economic problems involving product differentiation and spatial considerations. The main theme of his collection is how markets handle diversity, including the determination of value in the presence of diversity, the allocation of idiosyncratic buyers to specialized sellers, and the effects of heterogeneity and sorting on inequality.
This highly accessible book illustrates how policy makers can address and nurture the effects of growing ethnic diversity in European labor markets. The contributors present an unprecedented large-scale study on ethnic diversity in European labor markets via a combination of hard data analysis with expert evaluation of integration practices and policy options. Key questions explored include: Does ethnic diversity in European labor markets lead to poor socio-economic outcomes for some ethnic groups in the face of fierce competition for jobs and welfare? Can labor immigration and improved integration of all ethnic groups provide a solution to the challenges posed by a shrinking population, an aging workforce, skill shortages and other bottlenecks that constrain the innovative potential of the EU? What can policy makers do to nurture and encourage the benefits of ethnic diversity in the EU?
This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies.
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
A guide to achieving the inclusive global organization from the world's most experienced team Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. To succeed in China, knowledge of the local culture is essential...but which culture? Many businesspeople are aware that considerable variety exists, but lack the knowledge and tools to leverage this insight. The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers. Drawing on the authors' years of hands-on experience, Global Diversity presents the key cultural variables relevant in eight major markets: China, Egypt, India, Japan, Mexico, Russia, the United Kingdom, and the United States. Each country is explored in depth, especially the culture within cultures, and recommendations are made for realizing local market opportunities as well as creating an inclusive workforce. Global Diversity takes into account the true variety that exists within each country while enabling every employee in a global enterprise to become an engaged and accountable contributor. Vital cultural insights are presented for: individual managers selling their products and services in foreign markets, expatriates working with headquarters and with subsidiary operations, leaders looking to leverage capabilities of their employees in key growth markets, and diversity professionals who aim to extend corporate diversity initiatives abroad. The final chapter provides a six-step approach to developing an effective global inclusion strategy for any region of the world.
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.
This survey is the first comprehensive account of English markets as a social space. It investigates markets throughout the country and comes to some surprising conclusions about the role they play in the world of modern Britain. A free pdf version of this report is available online at www.jrf.org.uk
This book offers new perspectives on the concept of diversity and the role diversity can play in the world of work of the future.Scholars and practitioners from various disciplines and backgrounds reflect on the most appropriate interventions to create a more inclusive labour market for all. They explore the economic case for diversity and diversity management strategies, finding that diversity and inclusion must go hand in hand.The authors show that biases and stereotypes that lead to discrimination and violence – whether in blatant or more subtleforms such as microaggressions – are a major impediment to diversity. However, cultural change in the workplace cannotbe obtained with one-off policies and the effectiveness of prodiversity initiatives may depend on variables outside the labourmarket. Legal protections from discrimination and provisions forequal opportunities for “diverse persons” are often not enoughto deliver outcomes of equality and inclusion.The book also sheds light on the policy dilemma between respecting individuals with all their particularities and countering structural inequalities, which often requires categorization into groups. The authors remind us that there is diversity within diversity: not everyone receiving the same label has the same needs.The book covers issues such as gender equality and mainstreaming, migration and ethnic diversity, racism, violence against LGBTI people and age discrimination. Tools used in one area to overcome exclusion are often also applicable in others. The future of diversity is thus a rich source of inspiration for anyone wishing to move towards greater justice in the labour market.
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
