Marketing Your Creative Portfolio
Marketing Your Creative Portfolio

Author: Buff Hungerland

Publisher:

Published: 2003

Total Pages: 306

ISBN-13:

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""I've produced a portfolio, now what?"" The "FIRST" comprehensive career development book dedicated to "creatives in subject matter, learning style," and "mode of expression." Make the leap from creating your portfolio to marketing your portfolio with this step-by-step system. Get a job as a professional creative. Develop a client base. "Marketing Your Creative Portfolio" is written for visual-spatial learners with Fill-in format for goal-setting through to acceptance strategies Narratives that can be storyboarded, sketched, collaged, or performed - Addresses significant career development issues - Deals with issues relating specifically to professional creative careers

Self-Promotion Online: Marketing Your Creative Services . . .
Self-Promotion Online: Marketing Your Creative Services . . .

Author: Ilise Benun

Publisher: North Light Books

Published: 2000-12-12

Total Pages: 148

ISBN-13: 9781581800692

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"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

The Graphic Designer's Guide to Portfolio Design
The Graphic Designer's Guide to Portfolio Design

Author: Debbie Rose Myers

Publisher: John Wiley & Sons

Published: 2013-10-21

Total Pages: 338

ISBN-13: 1118428145

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Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Design Portfolios
Design Portfolios

Author: Diane Bender

Publisher: Bloomsbury Publishing USA

Published: 2017-02-09

Total Pages: 281

ISBN-13: 1501317245

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Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.

Adding Prestige to Your Portfolio
Adding Prestige to Your Portfolio

Author: Drew Boyd

Publisher: Kogan Page Publishers

Published: 2021-01-03

Total Pages: 217

ISBN-13: 1789666104

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Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.

Burn Your Portfolio
Burn Your Portfolio

Author: Michael Janda

Publisher: Pearson Education

Published: 2013

Total Pages: 401

ISBN-13: 0321918681

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Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Creative Strategy and the Business of Design
Creative Strategy and the Business of Design

Author: Douglas Davis

Publisher: Simon and Schuster

Published: 2016-06-14

Total Pages: 208

ISBN-13: 1440341559

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"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Marketing and Selling Your Handmade Jewelry
Marketing and Selling Your Handmade Jewelry

Author: Viki Lareau

Publisher: Penguin

Published: 2013-06-01

Total Pages: 102

ISBN-13: 1620333546

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Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.

Web Portfolio Design and Applications
Web Portfolio Design and Applications

Author: John DiMarco

Publisher: IGI Global

Published: 2006-01-01

Total Pages: 304

ISBN-13: 1591408563

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"This book defines and gives an overview of the web portfolio and how it is being used in academic programs and professional scenarios"--Provided by publisher.

Design Portfolios
Design Portfolios

Author: Mark W. Smith

Publisher: John Wiley & Sons

Published: 2023-03-08

Total Pages: 262

ISBN-13: 1394150466

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Unique perspective of a seasoned designer and veteran A/E industry recruiter regarding what design industry recruiters actually look for in a Design Portfolio Design Portfolios: A Recruiter’s View provides a student-friendly guide, written from the perspective of a designer and design industry recruiter, on what recruiters look for as they review a design portfolio. It shows students how to create a professional-quality portfolio that will get them to that all-important next step in the recruiting process—the interview. Using a unique plan of action, “The Four S’s”, the book presents an organizational mindset focused on the added value of telling your Story, revealing your Style, proclaiming your Substance, and Sharing your uniqueness effectively. In today’s competitive market, a winning portfolio is much more than a simple accounting of digital skills and volumes of high-resolution graphics. This book shows students what recruiters really value and how to ensure their portfolios make the right impression. Design Portfolios: A Recruiter’s View explains: How to develop a memorable organizational approach around story, style, substance, and sharing and create a winning portfolio Answers to the key questions students ask to fill in gaps in their academic instruction Real examples of resumes, cover letters, and portfolios that reveal what is needed for success Years of “big picture” insight gained from actual portfolio reviews during the author’s time as a designer and recruiter Aimed at the inexperienced design student rather than the practicing professional, Design Portfolios: A Recruiter’s View is an easy-to-understand and constructive guide that is incredibly helpful to young designers with project histories that consist only of academic and internship work.