Marketing Your Complementary Therapy Business 4th Edition

Marketing Your Complementary Therapy Business 4th Edition

Author: Steven A. Harold

Publisher: How To Books

Published: 2011-01-28

Total Pages: 238

ISBN-13: 1848035683

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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.


Indian Head Massage 4th Edition

Indian Head Massage 4th Edition

Author: Helen McGuinness

Publisher: Hodder Education

Published: 2013-05-31

Total Pages: 387

ISBN-13: 144418945X

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Cover the fundamentals, from anatomy and physiology to marketing techniques, with this resource from the leading practitioner in the field. Written by Helen McGuinness, this edition of Indian Head Massage has been fully updated in line with the latest NOS and relevant VRQ/NVQ qualifications and contains new essential learning features such as health and safety and knowledge check boxes. It is mapped to all relevant VRQ qualifications - VTCT, City & Guilds and ITEC. Practise for your assessment with multiple-choice questions at the end of every chapter View step-by-step photographs and video clips of massage routines Access a free supporting website which includes interactive quizzes, anatomy and physiology labelling activities and links to video clips Cover the Indian head massage units for Level 3 Beauty Therapy NVQs/VRQs


Business Fundamentals for the Rehabilitation Professional

Business Fundamentals for the Rehabilitation Professional

Author: Tammy Richmond

Publisher: SLACK Incorporated

Published: 2009

Total Pages: 244

ISBN-13: 9781556428838

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"With this updated Second Edition, Tammy Richmond and Dave Powers take the health care professional to the next level of implementing successful business operations by the introduction of applications of management principles, as well as implementation of evidence-based practice guidelines and basics to billing and coding documentation. Business Fundamentals for the Rehabilitation Professional. Second Edition addresses how to identify emerging business opportunities, legal and health care regulatory issues, market research and development, and health care operations."--BOOK JACKET.


Occupational Therapy Practice Framework: Domain and Process

Occupational Therapy Practice Framework: Domain and Process

Author: Aota

Publisher: AOTA Press

Published: 2014

Total Pages: 51

ISBN-13: 9781569003619

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As occupational therapy celebrates its centennial in 2017, attention returns to the profession's founding belief in the value of therapeutic occupations as a way to remediate illness and maintain health. The founders emphasized the importance of establishing a therapeutic relationship with each client and designing an intervention plan based on the knowledge about a client's context and environment, values, goals, and needs. Using today's lexicon, the profession's founders proposed a vision for the profession that was occupation based, client centered, and evidence based--the vision articulated in the third edition of the Occupational Therapy Practice Framework: Domain and Process. The Framework is a must-have official document from the American Occupational Therapy Association. Intended for occupational therapy practitioners and students, other health care professionals, educators, researchers, payers, and consumers, the Framework summarizes the interrelated constructs that describe occupational therapy practice. In addition to the creation of a new preface to set the tone for the work, this new edition includes the following highlights: a redefinition of the overarching statement describing occupational therapy's domain; a new definition of clients that includes persons, groups, and populations; further delineation of the profession's relationship to organizations; inclusion of activity demands as part of the process; and even more up-to-date analysis and guidance for today's occupational therapy practitioners. Achieving health, well-being, and participation in life through engagement in occupation is the overarching statement that describes the domain and process of occupational therapy in the fullest sense. The Framework can provide the structure and guidance that practitioners can use to meet this important goal.