Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Author: Rodrigues, Maria Antónia

Publisher: IGI Global

Published: 2023-08-18

Total Pages: 416

ISBN-13: 1668472449

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The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Communication: Innovation & Quality
Communication: Innovation & Quality

Author: Miguel Túñez-López

Publisher: Springer

Published: 2018-07-10

Total Pages: 507

ISBN-13: 3319918605

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This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Calidad en sitios web
Calidad en sitios web

Author: Pedraza-Jiménez, Rafael

Publisher: Editorial UOC

Published: 2016-10-26

Total Pages: 100

ISBN-13: 8491162992

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Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

Author: Carvalho, Luisa Cagica

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 378

ISBN-13: 152259938X

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The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Smart Tourism as a Driver for Culture and Sustainability
Smart Tourism as a Driver for Culture and Sustainability

Author: Vicky Katsoni

Publisher: Springer

Published: 2019-01-31

Total Pages: 657

ISBN-13: 3030039102

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This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

Advances in Digital Marketing and eCommerce
Advances in Digital Marketing and eCommerce

Author: Francisco J. Martínez-López

Publisher: Springer Nature

Published: 2023-05-30

Total Pages: 314

ISBN-13: 3031318366

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Marketing y gestión de destinos turísticos
Marketing y gestión de destinos turísticos

Author: Josep Ejarque

Publisher: Ediciones Pirámide

Published: 2016-03-03

Total Pages: 657

ISBN-13: 8436835107

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La gestión y el marketing de un destino turístico de éxito no es el fruto de una receta mágica, ni siquiera de una poción milagrosa. No existen. El éxito de un destino turístico se basa en el trabajo constante, dedicación, capacidad de escucha, autocrítica y, sobre todo, en la voluntad de adaptarse a un entorno cambiante. La gestión y el marketing de los destinos turísticos necesita una estrategia precisa, con objetivos que alcanzar y mucho sentido común. Este libro no pretende ser ni un manual completo ni la biblia de la gestión y el marketing de los destinos turísticos. No es el fruto de una investigación o estudio científico, sino una guía para comprender mejor qué es y cómo se hace la gestión y el marketing de los destinos turísticos. Es un libro que refleja lo que se debe hacer y cómo hacerlo en la gestión y el marketing de los destinos turísticos, desde una óptica práctica y pragmática. Aborda aspectos fundamentales de la gestión de un destino turístico, desde las diversas estrategias de planificación para el desarrollo, construcción y reinvención del destino, a las estrategias de marketing, imagen, posicionamiento y branding, sin olvidarse de la promocomercialización de las ofertas y productos turísticos del destino. Dicha promocomercialización es la nueva frontera en la gestión y marketing de los destinos turísticos porque responde a los modos y tendencias de la demanda y, fundamentalmente, porque facilita y apoya la labor promocional y de comercialización de los operadores turísticos. La simple promoción del destino es ya historia; el mercado demanda y reclama la promoción del destino y de los productos de éste de modo integral y coordinado. Se trata de poner en contacto la demanda con la oferta en modo innovador y con nuevas técnicas para obtener resultados satisfactorios. Es una obra que ofrece apoyo a todos los profesionales de la gestión y del marketing de los destinos turísticos, a todos los que desean afrontar nuevos retos (cont.)