Selling the City
Author: G. J. Ashworth
Publisher: *Belhaven Press
Published: 1993-11-26
Total Pages: 226
ISBN-13: 9780471944706
DOWNLOAD EBOOKRecent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.