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Author: Paul Fifield
Publisher: Routledge
Published: 2008
Total Pages: 623
ISBN-13: 0750686316
DOWNLOAD EBOOKThis is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Author: Robin R. Speziale
Publisher: ECW Press
Published: 2016-02-16
Total Pages: 437
ISBN-13: 1770908889
DOWNLOAD EBOOKMarket Masters is the definitive book on investing in the Canadian market, featuring exclusive and insightful conversations and first-hand advice from Canada’s top investors. These interviews delve into each investor’s investment philosophies, strategies, and processes, as well as their successes, challenges, and outlooks in the market. Learn proven investing strategies, processes, and approaches that you can easily apply to the market to make your winnings more plentiful, predictable, and profitable. The 28 top investors span multiple areas on the market paradigm to offer readers a variety of perspectives, including: five investing styles; proven, actionable, and timeless strategies to increase your winnings in the market; stocks, bonds, options, and other financial instruments; and shared conceptions that explain how the Market Masters continually beat the market. Through a collection of Master Keys, the most important tips from each investor are highlighted throughout the book, and Speziale describes the Millionaire Mastery Goal: how to parlay $10,000 to over $1,000,000 in 20 years, using the Master Portfolio. Market Masters contains timeless advice on how to beat the market that will entertain, inform, and empower generations of Canadian investors. Includes interviews with Jason Donville, Francis Chou, Benj Gallander, Martin Braun, Bill Ackman, and many more.
Author: Paul Elkin
Publisher: Masters in Management
Published: 2007
Total Pages: 0
ISBN-13: 9781854183293
DOWNLOAD EBOOKThis is the ideal book for anyone seeking an introduction to business planning and strategic thinking that is both comprehensive and accessible. Paul Elkin explains all the key concepts, skills, and techniques for developing successful business plans and strategies in a way that will leave you fully prepared to apply them in practice. The book is designed for executives who have recently taken on a strategic role in the organization; entrepreneurs running their own business; marketing, finance, or production managers who need a proper grasp of the subject; and business and management students. Leading businesses tend to concentrate on three areas: how to ensure they satisfy customer needs, how to achieve and maintain competitive advantage, and how to develop and build on the company's strengths. Directed at meeting these objectives, the book provides valuable techniques for profiling your business, powerful strategic thinking, focused option appraisal, effective decision making, as well as analyzing the market and your competitors.
Author: Cheryl Burgess
Publisher: SAGE
Published: 2020-07-27
Total Pages: 333
ISBN-13: 152973830X
DOWNLOAD EBOOKIn our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Author: Chad Mureta
Publisher: John Wiley & Sons
Published: 2012-03-27
Total Pages: 228
ISBN-13: 111810787X
DOWNLOAD EBOOKA guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Published: 2004-05-05
Total Pages: 287
ISBN-13: 1422163393
DOWNLOAD EBOOKCEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Author: Aleksej Heinze
Publisher: Taylor & Francis
Published: 2016-11-18
Total Pages: 346
ISBN-13: 1317422120
DOWNLOAD EBOOKDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Kate Welling
Publisher: Columbia University Press
Published: 2018-11-06
Total Pages: 389
ISBN-13: 0231548915
DOWNLOAD EBOOKMerger Masters presents revealing profiles of monumentally successful merger investors based on exclusive interviews with some of the greatest minds to practice the art of arbitrage. Michael Price, John Paulson, Paul Singer, and others offer practical perspectives on how their backgrounds in the risk-conscious world of merger arbitrage helped them make their biggest deals. They share their insights on the discipline that underlies their fortunes, whether they practice the “plain vanilla” strategy of announced deals, the aggressive strategy of activist investment, or any strategy in between on the risk spectrum. Merger Masters delves into the human side of risk arbitrage, exploring how top practitioners deal with the behavioral aspects of generating consistent profits from risk arbitrage. The book also includes perspectives from the other side of the mergers and acquisitions divide in the form of interviews with a trio of iconic CEOs: Bill Stiritz, Peter McCausland, and Paul Montrone. All three took advantage of M&A opportunities to help build long-term returns but often found themselves at odds with the short-term focus of Wall Street and merger investors. Told in lively, accessible prose, with bonus facts and figures for transaction junkies, Merger Masters is an incomparable set of stories with plenty of unfiltered lessons from the best managers of our time.
Author: Michael J. Baker
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 553
ISBN-13: 1137342137
DOWNLOAD EBOOKThe fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: Morgen Witzel
Publisher: A&C Black
Published: 2014-03-13
Total Pages: 161
ISBN-13: 1472904753
DOWNLOAD EBOOKThe belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the wisdom of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove and bankers and financiers such as Thomas Gresham and Warren Buffet. This entertaining run down of the fundamental laws, rules and principles business professionals should break at their peril is complemented by case studies that document the consequences of ignoring these key laws. Management from the Masters is a book to be read and re-read to reinforce the fundamental rules of business for all successful managers.
