Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author: Tripathi, Purnendu

Publisher: IGI Global

Published: 2013-05-31

Total Pages: 388

ISBN-13: 1466640154

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Marketing Strategies for Higher Education Institutions
Marketing Strategies for Higher Education Institutions

Author: Purnendu Tripathi

Publisher:

Published: 2013

Total Pages: 366

ISBN-13: 9781466640160

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Gender Issues in Technical and Vocational Education Programs
Gender Issues in Technical and Vocational Education Programs

Author: Bala, Shashi

Publisher: IGI Global

Published: 2019-05-15

Total Pages: 345

ISBN-13: 1522584447

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As the economic growth and social development of a nation is reliant on its workforce, it is essential to increase the workforce’s employability through technical and vocational education. Through these programs, the nation’s workers will be able to acquire skills and flexibility in order to navigate across sectors of the economy and industry. However, due to gender disparities and socioeconomic statuses within society, women from a lower economic background are unable to gain access to these programs, hindering their career development and economic independence. Gender Issues in Technical and Vocational Education Programs is an essential critical resource that probes the issue of gender equity in specialized educational programs, such as vocational or technical education programs. It also presents global initiatives that are being undertaken to enhance the access to technical and vocational education programs to all citizens. Divided into two sections, this publication provides comprehensive coverage on understanding human resource skilling through vocational and training programs and promoting gender equity through skill development, making it an ideal resource for academicians, researchers, social scientists, educators, policymakers, government officials, and professionals.

Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities
Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities

Author: Hinton, Samuel L.

Publisher: IGI Global

Published: 2018-12-04

Total Pages: 272

ISBN-13: 1522570225

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As higher educational learning enters a new age, Historically Black Colleges and Universities (HBCUs) are seeking innovative ways to establish strategies to compete with other academic institutions. As establishments that have played a pivotal role in transforming the landscape of higher education, HBCUs are facing rapid transformation and various obstacles leading to questions regarding to the cost, quality, and sustainability of these institutions. Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities is a pivotal reference source that provides vital research on the role of HBCUs in today’s higher education and the various research methods addressing student retention rates, success levels, and engagement. While highlighting topics such as enrollment management, student engagement, and online learning, this publication explores successful engagement strategies that promote educational quality and equality, as well as the methods of social integration and involvement for students. This book is ideally designed for researchers, academicians, scholars, educational administrators, policymakers, graduate students, and curriculum designers.

Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism
Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism

Author: Miller, Michael T.

Publisher: IGI Global

Published: 2018-11-23

Total Pages: 327

ISBN-13: 1522572759

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Social demonstrations that take place on university campuses have profound effects on students as well as the environments in which those students live and learn. These demonstrations, in recent years, have taken on traditional forms such as spontaneous protests, organized marches, and organized rallies, but they have also been affected by technologically mediated strategies that can bring larger sets of students together to support shared beliefs. Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism provides emerging research exploring the theoretical and practical aspects of social demonstrations on university campuses and responses from administrative professionals. Featuring coverage on a broad range of topics such as advocacy, student activism, and free speech, this book is ideally designed for university administrators, policymakers, government officials, academic leaders, researchers, and institutions seeking current research on student engagement in social demonstrations on the campuses of colleges and universities.

Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education
Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education

Author: Pelet, Jean-Éric

Publisher: IGI Global

Published: 2019-02-22

Total Pages: 288

ISBN-13: 1522574360

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With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile device, such as a smartphone or tablet, offer students the capacities to grow along with knowledge, lectures, and helpful advice for learning in good conditions. Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education is an essential reference source providing relevant theoretical frameworks and the latest empirical research findings in e-learning and mobile learning in modern higher education and its applications in other professional fields such as medical education. Featuring research on topics such as m-learning, knowledge management technologies, computer graphics, image processing, and web-based communities, this book is ideally designed for professionals and researchers seeking coverage on education, adult education, sociology, computer science, and information technology.

Optimizing Instructional Design Methods in Higher Education
Optimizing Instructional Design Methods in Higher Education

Author: Vovides, Yianna

Publisher: IGI Global

Published: 2018-11-09

Total Pages: 262

ISBN-13: 1522549765

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Higher learning has seen an increase in web-based distance education programs, which coincides with advancements made in educational technologies. As these programs are on the rise, it becomes increasingly more important to ensure that instructional designers are prepared to accommodate the needs of these academic institutions. Developing a culture of collaboration through the optimization of instructional design methods is part of the profession’s identity but has gotten overshadowed by the pressures of thinking of courses as products. Optimizing Instructional Design Methods in Higher Education is an essential reference source that discusses the importance of collaboration, training, and the use of new and existing models in supporting instructional designers to formalize and optimize curriculum development in higher education. It covers the importance of adapting, adjusting, and re-evaluating models based on learner needs in relation to both the process of learning and outcomes. Featuring research on topics such as human resource development, academic programs, and faculty development, this book is ideally designed for educators, academicians, researchers, and administrators seeking coverage to support design thinking and innovation that encourages student learning.

Strategies for University Management, Volume II
Strategies for University Management, Volume II

Author: J. Mark Munoz

Publisher: Business Expert Press

Published: 2015-12-05

Total Pages: 210

ISBN-13: 1631574043

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The state of affairs of contemporary higher education has been described as chaotic, highly competitive, and constrained with institutional roadblocks and bureaucracy. Despite obstacles, several academic leaders defied conventional wisdom and took on an aggressive path toward innovation and change. This book captures the viewpoints of thought leaders in the contemporary education landscape. With insights from academic administrators and experts from around the world, this book is poised to be the official “how to guide” for success in the management of educational institutions. Volume II focuses on the organizing and controlling management functions of universities.

The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society
The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society

Author: Cardoso Espinosa, Edgar Oliver

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 337

ISBN-13: 1522584625

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The knowledge society arises from the combination of four interdependent elements: the production of knowledge through research, its transmission through education, its dissemination through information and communication technologies, and its exploitation through innovation. For this reason, higher education institutions (HEIs) are the main component of the formation of intellectual capital because they are the key element of the knowledge society, so it is necessary that they continue to be the main source of the necessary skills that allow the increase of economic competitiveness, sustainability, and citizen welfare within the framework of quality education and equity. The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society is an essential research publication that provides systemic research on the formation of intellectual capital in higher education and its impact on the knowledge society. Highlighting topics such as educational programs, management strategy, and educational studies, this book is meant for educators, educational technologists, students, researchers, professionals, and administrators.

Preparing the Higher Education Space for Gen Z
Preparing the Higher Education Space for Gen Z

Author: Schnackenberg, Heidi Lee

Publisher: IGI Global

Published: 2019-05-15

Total Pages: 271

ISBN-13: 1522577645

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Generation Z views participatory technological interfaces as an integral part of their lives. Every experience in which they engage, particularly schooling, is viewed and experienced through that highly technological lens. At no other time in higher education has the nature of teaching and learning experiences been so defined by the technological interactivity of its student population. Thus, higher education needs to change to meet the needs of the incoming groups of students and expand upon ways in which they learn, communicate, and experience information. Preparing the Higher Education Space for Gen Z is an essential scholarly publication that delves into the specific challenges, issues, strategies, and solutions that are associated with using participatory social media, virtual communication, and other Web 2.0 innovations in higher education, and its particular implications for Generation Z. Including topics such as digital participation, learning environments, and mobile technologies, this book is ideally designed for higher education faculty, administrators, counselors, professionals, students, researchers, and academicians.