Effectuation

Effectuation

Author: Sarasvathy, Saras D.

Publisher: Edward Elgar Publishing

Published: 2022-01-28

Total Pages: 328

ISBN-13: 1839102586

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To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.


Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Author: Maria Palazzo

Publisher: Taylor & Francis

Published: 2024-03-11

Total Pages: 249

ISBN-13: 1040001149

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This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.


Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Author: Kenneth F. Hyde

Publisher: Emerald Group Publishing

Published: 2012-06-26

Total Pages: 583

ISBN-13: 178052742X

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This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.


Technological Capability and Learning in Firms

Technological Capability and Learning in Firms

Author: Tran Ngoc Ca

Publisher: Routledge

Published: 2019-07-23

Total Pages: 378

ISBN-13: 0429800428

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First published in 1999, this volume examines technology in developing countries with a focus on Vietnam. One of the world’s poorest countries, Vietnam has begun rehabilitation following the Vietnam War. Tran Ngoc Ca had four aims for this study. First, exploration of the development of TC in Vietnamese industrial companies and looks at how the learning process is related to the accumulation of TC. Second to detail links between macro environment factors and micro internal actions of firms and their impact on TC. Third, addressing specific issues in comparison with other developing countries and transitional economies. Fourth and finally, to provide a background for the implementation of policy concerned with enhancing TC acquisition.


Marketing Research with SPSS

Marketing Research with SPSS

Author: Wim Janssens

Publisher: Pearson Education

Published: 2008

Total Pages: 460

ISBN-13: 9780273703839

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This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.


Marketing Research

Marketing Research

Author: Alvin C. Burns

Publisher:

Published: 1998

Total Pages: 698

ISBN-13:

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Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.


978-80-88203-38-4

978-80-88203-38-4

Author: Group of Authors

Publisher: Czech Institute of Academic Education

Published: 2024-07-13

Total Pages: 136

ISBN-13: 8088203384

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Academic conferences: Management, Economics, Business and Marketing (IAC-MEBM) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN) Global Education, Teaching and Learning (IAC-GETL)