Marketing Research, Eighth Edition with SPSS Binder Ready Version with Binder Set
Author: Carl McDaniel
Publisher:
Published: 2009-02-18
Total Pages:
ISBN-13: 9780470509838
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Author: Carl McDaniel
Publisher:
Published: 2009-02-18
Total Pages:
ISBN-13: 9780470509838
DOWNLOAD EBOOKAuthor: McDaniel
Publisher: John Wiley & Sons
Published: 2009-02-11
Total Pages: 0
ISBN-13: 9780470418048
DOWNLOAD EBOOKAuthor: Carl McDaniel, Jr.
Publisher: Wiley
Published: 2010-10-12
Total Pages:
ISBN-13: 9781118009178
DOWNLOAD EBOOKAuthor: Carl McDaniel
Publisher:
Published: 2009-02-19
Total Pages:
ISBN-13: 9780470520758
DOWNLOAD EBOOKAuthor: Paul D. Leedy
Publisher:
Published: 2013-07-30
Total Pages: 384
ISBN-13: 9781292021171
DOWNLOAD EBOOKFor undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Author: Alvin C. Burns
Publisher:
Published: 2004
Total Pages: 680
ISBN-13: 9780131494169
DOWNLOAD EBOOKAuthor: Masami Nishishiba
Publisher: SAGE Publications
Published: 2013-09-17
Total Pages: 393
ISBN-13: 1483301419
DOWNLOAD EBOOKResearch Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.
Author: Steven G. Heeringa
Publisher: CRC Press
Published: 2017-07-12
Total Pages: 591
ISBN-13: 1498761615
DOWNLOAD EBOOKHighly recommended by the Journal of Official Statistics, The American Statistician, and other journals, Applied Survey Data Analysis, Second Edition provides an up-to-date overview of state-of-the-art approaches to the analysis of complex sample survey data. Building on the wealth of material on practical approaches to descriptive analysis and regression modeling from the first edition, this second edition expands the topics covered and presents more step-by-step examples of modern approaches to the analysis of survey data using the newest statistical software. Designed for readers working in a wide array of disciplines who use survey data in their work, this book continues to provide a useful framework for integrating more in-depth studies of the theory and methods of survey data analysis. An example-driven guide to the applied statistical analysis and interpretation of survey data, the second edition contains many new examples and practical exercises based on recent versions of real-world survey data sets. Although the authors continue to use Stata for most examples in the text, they also continue to offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book’s updated website.
Author: Neil J. Salkind
Publisher:
Published: 2017
Total Pages: 0
ISBN-13: 9780134238418
DOWNLOAD EBOOKAn informative and unintimidating look at the basics of research in the social and behavioural sciences. It makes research methods accessible for students - describing how to collect and analyse data and providing thorough instruction on how to prepare and write a research proposal and manuscript.
Author: Marc Gruber
Publisher: Pearson UK
Published: 2017-09-27
Total Pages: 236
ISBN-13: 1292178930
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