Marketing Research

Marketing Research

Author: Alvin C. Burns

Publisher:

Published: 2017

Total Pages: 0

ISBN-13: 9780134167404

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"Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data." --Amazon.


Marketing Research

Marketing Research

Author: Alvin C. Burns

Publisher:

Published: 2003

Total Pages: 642

ISBN-13: 9780130351357

DOWNLOAD EBOOK

Suitable for undergraduate courses in marketing research, this textbook centres on online marketing research methods. Examples and applications are included throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry.