Marketing Research with SPSS

Marketing Research with SPSS

Author: Wim Janssens

Publisher: Pearson Education

Published: 2008

Total Pages: 460

ISBN-13: 9780273703839

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This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.


Business Research Methods and Statistics Using SPSS

Business Research Methods and Statistics Using SPSS

Author: Robert P Burns

Publisher: SAGE

Published: 2008-11-20

Total Pages: 557

ISBN-13: 1446204766

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Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently


PC Mag

PC Mag

Author:

Publisher:

Published: 1996-12-03

Total Pages: 540

ISBN-13:

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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.


IBM SPSS Statistics 19 Made Simple

IBM SPSS Statistics 19 Made Simple

Author: Colin D. Gray

Publisher: Psychology Press

Published: 2012

Total Pages: 688

ISBN-13: 1848720696

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This text combines simplicity and clarity of presentation with a comprehensive treatment of the use of SPSS19 for the analysis and interpretation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition.


SPSS Survival Manual

SPSS Survival Manual

Author: Julie Pallant

Publisher: Taylor & Francis

Published: 2020-07-16

Total Pages: 378

ISBN-13: 1000248771

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The SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software. In her bestselling manual, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic through to advanced statistical techniques. She outlines each technique clearly, providing step by step procedures for performing your analysis, a detailed guide to interpreting data output and examples of how to present your results in a report. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the SPSS Survival Manual is an essential text. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. This seventh edition is fully revised and updated to accommodate changes to IBM SPSS Statistics procedures, screens and output. 'An excellent introduction to using SPSS for data analysis. It provides a self-contained resource itself, with more than simply (detailed and clear) step-by-step descriptions of statistical procedures in SPSS. There is also a wealth of tips and advice, and for each statistical technique a brief, but consistently reliable, explanation is provided.' - Associate Professor George Dunbar, University of Warwick 'This book is recommended as ESSENTIAL to all students completing research projects - minor and major.' - Dr John Roodenburg, Monash University A website with support materials for students and lecturers is available at www.spss.allenandunwin.com


Basic Marketing Research

Basic Marketing Research

Author: Alvin C. Burns

Publisher: Pearson Prentice Hall

Published: 2004-07-01

Total Pages: 506

ISBN-13: 9780131296138

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For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst(R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.


Statistical Analysis Quick Reference Guidebook

Statistical Analysis Quick Reference Guidebook

Author: Alan C. Elliott

Publisher: SAGE

Published: 2007

Total Pages: 280

ISBN-13: 9781412925600

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A practical `cut to the chase′ handbook that quickly explains the when, where, and how of statistical data analysis as it is used for real-world decision-making in a wide variety of disciplines. In this one-stop reference, the authors provide succinct guidelines for performing an analysis, avoiding pitfalls, interpreting results and reporting outcomes.


Intermediate Statistics Using SPSS

Intermediate Statistics Using SPSS

Author: Herschel Knapp

Publisher: SAGE Publications

Published: 2017-09-14

Total Pages: 381

ISBN-13: 1506377416

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What statistical test should I use for this kind of data? How do I set up the data? What parameters should I specify when ordering the test? How do I interpret the results? Herschel Knapp′s friendly and approachable guide to real-world statistics answers these questions. Intermediate Statistics Using SPSS is not about abstract statistical theory or the derivation or memorization of statistical formulas–it is about applied statistics. With jargon-free language and clear processing instructions, this text covers the most common statistical functions–from basic to more advanced. Practical exercises at the conclusion of each chapter offer students an opportunity to process viable data sets, write cohesive abstracts in APA style, and build a thorough comprehension of the statistical process. Students will learn by doing with this truly practical approach to statistics.


SPSS For Dummies

SPSS For Dummies

Author: Arthur Griffith

Publisher: John Wiley & Sons

Published: 2007-03-07

Total Pages: 362

ISBN-13: 0470169508

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SPSS (Statistical Package for the Social Sciences) is a data management and analysis software that allows users to generate solid, decision-making results by performing statistical analysis This book provides just the information needed: installing the software, entering data, setting up calculations, and analyzing data Covers computing cross tabulation, frequencies, descriptive ratios, means, bivariate and partial correlations, linear regression, and much more Explains how to output information into striking charts and graphs For ambitious users, also covers how to program SPSS to take their statistical analysis to the next level


Fundamentals of Biostatistics

Fundamentals of Biostatistics

Author: Bernard Rosner

Publisher: Cengage Learning

Published: 2015-07-29

Total Pages: 0

ISBN-13: 9781305268920

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Bernard Rosner's FUNDAMENTALS OF BIOSTATISTICS is a practical introduction to the methods, techniques, and computation of statistics with human subjects. It prepares students for their future courses and careers by introducing the statistical methods most often used in medical literature. Rosner minimizes the amount of mathematical formulation (algebra-based) while still giving complete explanations of all the important concepts. As in previous editions, a major strength of this book is that every new concept is developed systematically through completely worked out examples from current medical research problems. Most methods are illustrated with specific instructions as to implementation using software either from SAS, Stata, R, Excel or Minitab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.