Marketing Research

Marketing Research

Author: Bruce Wrenn

Publisher: Psychology Press

Published: 2007

Total Pages: 486

ISBN-13: 9780789027467

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This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.


Marketing Research

Marketing Research

Author: Daniel Nunan

Publisher: Pearson UK

Published: 2020

Total Pages: 1658

ISBN-13: 1292308761

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"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--


4x4 Leadership and the Purpose of the Firm

4x4 Leadership and the Purpose of the Firm

Author: William Winston

Publisher: Routledge

Published: 2021-06-23

Total Pages: 256

ISBN-13: 1317957652

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Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can successfully move the levers of change that will make this threefold dream a reality for you and your company. In 4X4 Leadership and the Purpose of the Firm, 25 years of hands-on experience from some of the country’s most senior vice presidents and CEOs is at your fingertips. You’ll find out what top executives really worry about and how they use their influence in order to orchestrate positive change. In this book’s integrated, systematic model, you’ll tap into the synergy in the enduring architectural components that sustain any company--assets, people, organization, and systems--and discover in yourself the honorable and persistent executive leader who’s waiting to take charge. Specifically, you’ll read about: the ultimate destination--trade how to successfully manipulate the four levers of change to increase trade the management of self-esteem customers--their needs, wants, hopes, and worries While most books on management and leadership training focus only on one or two methodologies, 4X4 Leadership and the Purpose of the Firm is an overall, systemic model that is both professional and practical. Its “big picture” overview will give sharp focus to the often blurry and indistinct nature of organizational goals. You’ll uncover revolutionary insights on financial and behavioral change and see that the organization-wide improvements you’re dreaming about are only a memo or phone call away.


4x4 Leadership and the Purpose of the Firm

4x4 Leadership and the Purpose of the Firm

Author: Pete Bradshaw

Publisher: Psychology Press

Published: 1998

Total Pages: 256

ISBN-13: 9780789004437

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In "an integrated system of practical ideas and solutions to help burdened leaders," Bradshaw--founder of a leading consulting firm and adjunct professor of management (Wake Forest U., NC )--articulates his model of the success factors of organizational leaders linked to the purpose of trade, strategic identity and the four levers of change, the management of self-esteem, and customer satisfaction. Annotation copyrighted by Book News, Inc., Portland, OR


Monthly Catalog of United States Government Publications

Monthly Catalog of United States Government Publications

Author: United States. Superintendent of Documents

Publisher:

Published: 1968

Total Pages:

ISBN-13:

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February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index


Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series

Author: Library of Congress. Copyright Office

Publisher: Copyright Office, Library of Congress

Published: 1964

Total Pages: 1222

ISBN-13:

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Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)