Marketing Quality Rural Tourism
Author: Observatoire Européen LEADER.
Publisher:
Published: 1996
Total Pages:
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Observatoire Européen LEADER.
Publisher:
Published: 1996
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: L.E.A.D.E.R. (Program)
Publisher:
Published: 1996
Total Pages: 78
ISBN-13:
DOWNLOAD EBOOKAuthor: Jean-Baptiste Lanazpèze
Publisher:
Published: 1994
Total Pages: 78
ISBN-13:
DOWNLOAD EBOOKAuthor: Gunjan Saxena
Publisher: Edward Elgar Publishing
Published: 2016-11-25
Total Pages: 195
ISBN-13: 1784710881
DOWNLOAD EBOOKGunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: European Commission. Tourism Unit
Publisher:
Published: 2000
Total Pages: 22
ISBN-13:
DOWNLOAD EBOOKAuthor: Ana María Campón-Cerro
Publisher: Springer
Published: 2018-07-30
Total Pages: 369
ISBN-13: 3319916920
DOWNLOAD EBOOKThis volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Author: Derek R. Hall
Publisher: Channel View Publications
Published: 2005-01-01
Total Pages: 388
ISBN-13: 9781845410117
DOWNLOAD EBOOKThis is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.
Author: European Commission. Tourism Unit
Publisher:
Published: 1999
Total Pages: 160
ISBN-13:
DOWNLOAD EBOOKAuthor: Lesley Roberts
Publisher: Routledge
Published: 2017-03-02
Total Pages: 252
ISBN-13: 1351915010
DOWNLOAD EBOOKAlthough there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.
Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
Published: 2012-05-10
Total Pages: 418
ISBN-13: 1780520719
DOWNLOAD EBOOKFocuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.