Author: Chris Lovelock

Publisher: Praeger

Published: 1987-11-17

Total Pages: 248

ISBN-13:

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.