Principles of Marketing
Author: John F. Tanner, Jr.
Publisher: Ingram
Published:
Total Pages:
ISBN-13: 9781936126293
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Author: John F. Tanner, Jr.
Publisher: Ingram
Published:
Total Pages:
ISBN-13: 9781936126293
DOWNLOAD EBOOKAuthor: Dennis Adcock
Publisher: Pearson Education
Published: 2001
Total Pages: 564
ISBN-13: 9780273646778
DOWNLOAD EBOOKNow revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Author: Gary M. Armstrong
Publisher:
Published: 2018
Total Pages:
ISBN-13: 9781488620102
DOWNLOAD EBOOKAn introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Jim Blythe
Publisher: SAGE
Published: 2006-03-10
Total Pages: 191
ISBN-13: 1847878172
DOWNLOAD EBOOKThe SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Author: Jaden Thompson
Publisher:
Published: 2017-04-07
Total Pages: 325
ISBN-13: 9781635490022
DOWNLOAD EBOOKMarketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.
Author: Charles W. Lamb
Publisher: Ingram
Published: 1992
Total Pages: 890
ISBN-13:
DOWNLOAD EBOOKAuthor: Sonny Nwankwo
Publisher: Routledge
Published: 2010-12-02
Total Pages: 480
ISBN-13: 1136879072
DOWNLOAD EBOOKSmall and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Author: Adrian Palmer
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780077129514
DOWNLOAD EBOOKToday, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Author: John Burnett
Publisher: State University of New York Oer Services
Published: 2018-07-11
Total Pages: 294
ISBN-13: 9781641760119
DOWNLOAD EBOOK"Integrated Marketing" boxes illustrate how companies apply principles.
Author: Philip Kotler
Publisher: Pearson
Published: 2020-11-11
Total Pages: 0
ISBN-13: 9780136708582
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